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Posts tagged ‘Facebook’

The search for ‘enwaterment’: Saatchi gets philosophical with ‘Make Like Water’

November 16th, 2011 by

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As Leonardo da Vinci once said, water is the driving force of all nature. And it’s also the driving force of Saatchi & Saatchi’s new campaign for Pump.  Read more »

Lasoo spreads the pre-shopping love even further with new catalogue viewing platforms

November 3rd, 2011 by

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The printing presses may be slowing down across the board, but online channels are starting to take up some of that slack. And, in an effort to capitalise on the mobile and online momentum and make it easier for retailers to get their wares in front of modern shoppers, Reachmedia has released the next version of its catalogue viewing platform, which effectively takes catalogues, resizes them and publishes them in a Facebook environment and on mobile apps.  Read more »

Macca’s flicks off on Facebook

October 11th, 2011 by

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McDonald’s first foray into the world of Facebook games has proven to be a winner. Read more »

Forget about Buck’s testicles, let’s embrace the new rugby bling

August 4th, 2011 by Courtney Lambert

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In case you hadn’t noticed, it’s 2011. 1987 was a while ago now. And while it must have been a very exciting time for Kiwis of yesteryear to win a Rugby World Cup, do we really have to point every element of tournament communication and design back to the glory days? Read more »

Is Google+ the Facebook killer?—UPDATED

July 12th, 2011 by Anthony Gardiner

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Hopefully. After one week of playing with it, I’m impressed. The ease of keeping your profile secure from certain people and being able to easily see exactly what information is displayed to who, as well as the addition of “Hang outs” and a few other features is great. Read more »

Oh the banality: Vodafone courts content creators with Share Everything Day

July 4th, 2011 by

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YouTube and Ridley Scott captured the world in action to great effect recently with Life in a Day. And now Vodafone is taking a similar idea and localising it with Share Everything Day, which aims to find out what New Zealanders are sharing and how they’re using social media.  Read more »

Will ‘Like to Enter’ kill your Facebook page?

June 28th, 2011 by Courtney Lambert

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If you think a ‘like to enter’ competition on your company’s Facebook page is a cunning way to grow your follower numbers, you’re probably right in the short term. But if you treat it as a loyalty database, be prepared for some repercussions.  Read more »

Tech the halls with deals and folly

June 10th, 2011 by Michael Carney

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In this issue of Michael Carney’s Marketing Week, Apple’s iCloud and the apparent quest to create online gated communities, Groupon quickly ensconces itself on New Zealand’s e-commerce scene, what Australia’s daily deal code of conduct says about the maturing of this new commercial phenomenon, Google’s attempt at sharing and a cautionary tourism tale New Zealand would be wise to take heed of.  Read more »

Have they got a deal for you: Facebook shakes up the social buying scene with launch of Check-In

June 2nd, 2011 by

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In just five-and-a-half years, Facebook has morphed from a network of four or five million college students in the US into a massive social network of over 500 million. It’s also gone from banner ads and text links to an advertising medium that’s completely transformed the way brands talk to their customers. Now Facebook has taken another big step in its social marketing journey with the launch of Facebook Check-in Deals in New Zealand, a geo-location innovation that allows users to look for relevant offers and discounts on the fly—and tell their friends about it in the process.  Read more »

The anatomy of a network: how to make friends and influence people online

May 31st, 2011 by Jenene Freer

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In our debut Colmar Brunton nzgirl Tracker, we uncovered some noteworthy social media statistics. While we’re all aware of high usage of Facebook (our results show 70 percent of respondents check/update Facebook daily or more), we were surprised by the sheer size of the networks: 65 percent had between 100-400 friends and the average number was 300.  Read more »

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