Love it or loathe it, social media has become an extremely powerful communications force in recent times. And, according to Nielsen’s 2010 Social Media Report, its marketing star continues to rise in New Zealand as users start interacting more with brands online and rely on their social networks to guide purchasing decisions. Read more »
Social media is still the hottest of marketing topics at the moment (although there are signs a backlash may have begun and Facebook growth in the US seems to have stagnated), and the early-birds were out in force this morning to catch some of the social media worms being dished out at the Marketing Association’s Jericho Brainy Breakfast. Read more »
Despite our apathetic streak (or, perhaps more accurately, a national belief that if you just keep moseying on things will probably come right eventually), new research has showed that New Zealand consumers are actually fighting back against poor customer experiences and voting with their feet when businesses don’t meet their expectations. Read more »
There have been lots of conversations recently about privacy, specifically in social media. Mark Zuckerberg, founder and head-honcho at Facebook, got very sweaty when discussing the topic recently. So if Mark Zuckerberg, one of the pioneers of the share everything world we live in, is getting sweaty about ongoing privacy concerns, then perhaps we should all be worrying. Read more »
It used to wander freely and happily, but we rounded it up, put in an enclosed space, turned the lights up to full, force-fed it other news and a host of harmful hormones and then sold it back to you, the unsuspecting consumer. And now we wait for the social media firestorm. Read more »
Facebook updated its terms of service in December 2009 and in doing so incurred a user backlash against some of the changes. This backlash largely related to ownership of material posted onto users’ and brands’ Facebook pages, with the new terms of service suggesting that content posted on Facebook pages becomes the property of Facebook. Read more »
YouTube, Facebook and Twitter arguably rule in internet land. Not only have they resulted in the emergence of overnight celebrities, they have created a new clip culture and a whole new world for marketers to explore. In Fact, YouTube is the number two search engine in New Zealand. So if you’re brainy, you’ll know that utlising their marketing potential is well, the brainy thing to do. Read more »
There’s a lot of buzz around social media at present. And it’s a space that every company feels it should be in. But, first things first, what exactly is it? Read more »
It seems the chocolate reviews written by our StopPress readers have caused Yellow chocolate to sell out! Well, perhaps we’re being a little presumptuous, but the sweet yellowish concoction has all but vanished from supermarket shelves, making it the fastest selling chocolate bar over the past year. Not bad considering its chocolate creator Josh Winger, only got assigned the ‘mission’ to create the yellow chocolate six months ago.
Hey, look, it’s the newish incarnation of eBuzz from Marketing Week, and it’s a weekly melange of digital marketing news that will be of interest and relevance to Kiwis.
Find funny foreign products, win fancy foreign book Continue reading »
The Maggies crack one through the Kiwi covers Continue reading »
Who it’s for: Frucor/V by Colenso BBDO
Why we like it: It was always going to be hard to top the success of—and mystery inspired by—the previous V campaigns, but ‘Pomparkour’, the new spot—and new sport—from Colenso and independent director Nathan Price for V’s new isokinetic sports drink, comes pretty close. It’s a prime example of the advertising industry being able to bring ridiculous ideas to life. And it’s so well filmed it even makes Auckland look good.
The call for entries for the 2010 Art of the Envelope Awards has been made and New Zealand Post has decided to embrace the ethos in its traditional advertising with a new ad created by Saatchi & Saatchi Wellington and produced by Teaspoon that aims to draw attention to the Community Post scheme. This is the 12th year New Zealand Post has been supporting Kiwi communities through the initiative and more than 11 million postage paid envelopes to community groups have been dished out to help charities achieve their goals so far. And for those not-for-profits out there, applications for the 2010 round are now open.
An amazing stop-motion stroll across America captured using a Canon 5D camera. Dreamed up by Peter Cote, director Sam Griffith and the Conscious Minds Productions crew, they approached Levi’s jeans for sponsorship and products to use during the shoot and set out on the mission on 17 June in New York, finishing up on 1 July 1 in San Francisco. And you can find out a bit more about the project here.
Look at all those hipsters in that car. And look at all these hipsters on this website.
The football celebration that some celebratory football experts believe could be the world’s best ever.
Fun with meat; combining all the best bits from Now 75 into one glorious musical medley; and, to honour the rise of the online game in the world of marketing, here’s one with Robotic Unicorns.
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