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Posts tagged ‘Facebook’

For future services to the bottom line, arise, Sir Social Media

July 19th, 2010 by Ben Fahy

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Love it or loathe it, social media has become an extremely powerful communications force in recent times. And, according to Nielsen’s 2010 Social Media Report, its marketing star continues to rise in New Zealand as users start interacting more with brands online and rely on their social networks to guide purchasing decisions. Read more »

Marketers peer inside book of faces, RWC taps social media well

July 13th, 2010 by Ben Fahy

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Social media is still the hottest of marketing topics at the moment (although there are signs a backlash may have begun and Facebook growth in the US seems to have stagnated), and the early-birds were out in force this morning to catch some of the social media worms being dished out at the Marketing Association’s Jericho Brainy Breakfast. Read more »

Churn baby churn: Kiwis grab customer service bull by bad business horns

June 29th, 2010 by StopPress Team

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Despite our apathetic streak (or, perhaps more accurately, a national belief that if you just keep moseying on things will probably come right eventually), new research has showed that New Zealand consumers are actually fighting back against poor customer experiences and voting with their feet when businesses don’t meet their expectations. Read more »

Facebook: it’s about money, not privacy

June 8th, 2010 by Alex Erasmus

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There have been lots of conversations recently about privacy, specifically in social media. Mark Zuckerberg, founder and head-honcho at Facebook, got very sweaty when discussing the topic recently. So if Mark Zuckerberg, one of the pioneers of the share everything world we live in, is getting sweaty about ongoing privacy concerns, then perhaps we should all be worrying. Read more »

Free-range news, now battery farmed for your convenience

May 13th, 2010 by StopPress Team

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It used to wander freely and happily, but we rounded it up, put in an enclosed space, turned the lights up to full, force-fed it other news and a host of harmful hormones and then sold it back to you, the unsuspecting consumer. And now we wait for the social media firestorm. Read more »

Staying friends with Facebook

April 23rd, 2010 by StopPress Team

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Facebook updated its terms of service in December 2009 and in doing so incurred a user backlash against some of the changes. This backlash largely related to ownership of material posted onto users’ and brands’ Facebook pages, with the new terms of service suggesting that content posted on Facebook pages becomes the property of Facebook. Read more »

Calling all marketing brains

April 12th, 2010 by StopPress Team

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YouTube, Facebook and Twitter arguably rule in internet land. Not only have they resulted in the emergence of overnight celebrities, they have created a new clip culture and a whole new world for marketers to explore. In Fact, YouTube is the number two search engine in New Zealand. So if you’re brainy, you’ll know that utlising their marketing potential is well, the brainy thing to do. Read more »

Social media: eavesdropping with consent

March 29th, 2010 by Anthony Gardiner

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There’s a lot of buzz around social media at present. And it’s a space that every company feels it should be in. But, first things first, what exactly is it? Read more »

Goodbye yellow brick chocolate road

February 24th, 2010 by Deirdre Robert

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It seems the chocolate reviews written by our StopPress readers have caused Yellow chocolate to sell out! Well, perhaps we’re being a little presumptuous, but the sweet yellowish concoction has all but vanished from supermarket shelves, making it the fastest selling chocolate bar over the past year. Not bad considering its chocolate creator Josh Winger, only got assigned the ‘mission’ to create the yellow chocolate six months ago.

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TradeMe: now with Spam

February 11th, 2010 by Michael Carney, Marketing Week

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Hey, look, it’s the newish incarnation of eBuzz from Marketing Week, and it’s a weekly melange of digital marketing news that will be of interest and relevance to Kiwis.

  • Facebook, Twitter, TradeMe and the Anti-Spam Law: what’s the dilly?
  • Social media: called to account
  • Google gets buzzed
  • Where do Kiwis shop online?

Read more »

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