Posts tagged ‘experiential’
April 8th, 2011 by StopPress Team
More than 240 agency staff and marketers came together to hear the ‘New Rules of Brand Engagement’ from an impressive list of speakers in Auckland on Tuesday. And with marketers increasingly trying to create memorable experiences for consumers and get the humans talking about their brands, PR and experiential are increasingly being employed to achieve those goals, as the results of the CAANZ Marcomms Leadership Group survey shows. Read more »
April 1st, 2011 by StopPress Team
DDB New Zealand is the only agency in the country with an experiential creative director. And with brands increasingly looking to create more memorable experiences for consumers, you only have to look at recent campaigns like Cadbury’s Billboards to Bags campaign, ANZ’s Rugby World Cup promotion and Cadbury’s ‘Share the Joy’ Kiwi roadtrip to see this events mentality is infusing itself into more and more of the agency’s advertising. And the ‘Snow Globe’ it created in Auckland just before Christmas for Kraft Foods NZ was deemed to be one of the best examples of that, taking out gold in the PR/Experiential category. Colenso and Yellow also took gold in this category for Yellow Chocolate, as well as two more bronzes, one for ‘A Rubbish Idea‘ for Heart of the City and the other for ‘Beer: The Untold Story’ for DB Export’.
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March 22nd, 2011 by StopPress Team
Sarah Robb O’Hagan, the president of Gatorade North America and global chief marketing officer, sports nutrition, PepsiCo, is one of the country’s most successful marketers and she’s heading back to New Zealand to speak at a half-day forum jointly presented by the CAANZ Marcomms Leadership Group and the Marketing Association on 5 April at the Crowne Plaza in Auckland. So to celebrate we thought we’d send her a few generic questions. Read more »
February 23rd, 2011 by StopPress Team
Based on a survey of 147 of the country’s leading marketers, New Zealand businesses are planning to spend more on marketing this year. And PR and experiential came out as the big winners over more ‘traditional’ forms of advertising. But difficulties around ensuring accurate measurement are still hampering the sector’s growth. Read more »
February 10th, 2011 by Mark Pickering
As a practitioner of a new form of marketing I am faced with the question we all confront in this industry: can I convince clients that experiential marketing can be measured effectively and deliver meaningful ROI and value for spend? Read more »
January 25th, 2011 by StopPress Team
PR and experiential marketing have long been valuable tools for marketers. But are these disciplines gaining prominence in the marketing mix? And if so, how is this affecting more traditional channels? The CAANZ Marcomms Leadership Group and the Marketing Association, with the help of online research company Buzz Channel, decided to find out. But they need the help of New Zealand’s marketers. Read more »
December 6th, 2010 by StopPress Team
After delving into the murky waters of PR measurement earlier this year, the CAANZ Marcomms Leadership Group, along with the Marketing Association and New Zealand online research company Buzz Channel, is now aiming to find out how much of the marketing pie the PR and Experiential realm has by conducting a nationwide survey. Read more »
November 22nd, 2010 by Josh Gale
The Yellow Treehouse and Tourism New Zealand’s Giant Rugby Ball campaigns have been identified by the CAANZ Marcomms Leadership Group as two of ten examples from around the world that best show the value of PR and experiential marketing as part of the marcomms arsenal. Read more »
August 9th, 2010 by StopPress Team
As interactions and events rather than the old school spray and pray approach are increasingly being utilised to rise above the rabble and capture the jaded consumer’s attention, experiential marketing’s star continues to rise. And the good news keeps coming for local experiential agency AmbientX: after its double medal haul at this year’s Australasian Promotional Marketing Association Star Awards for the Arnott’s Velish campaign, it has managed to pick up a couple more significant client wins recently. Read more »
July 12th, 2010 by Spencer Willis
Global trends, macro forces, cool websites and articles that get forwarded around the office and don’t pertain to new-born babies birthed by the chick in accounts generally tend to refer to the latest, coolest and, if the authors are to believed, ‘will change the face of marketing/retail/research/strategic thinking/toasting bread’ theme. But the issue with these wonderful insights is the relevancy to us here in New Zealand. Read more »
