2degrees announces its new chief marketing officer, ACP names a new editor for Australian Women’s Weekly, Ellen Read shacks up with Fairfax, DraftFCB welcomes a new creative pair, Quickflix chooses its local weapon and the IAB re-launches its awards. Read more »
They’re renowned as tough awards to win. And that was apparent at the AWARD awards ceremony in Sydney late last week, with Colenso BBDO the only Kiwi agency to pick up a gold for its viral film for Levi’s Rear View Girls, which was one of just 16 golds handed out on the night. Read more »
Pak N Save’s Stickman is a cheeky wee chappy. And he recently peeved off a few militant vegetarians and upholders of political correctness with a recent Meat Week ad. But rather than bow down to the vocal minority, as often seems to be the case these days, DraftFCB and Foodstuffs had a bit of fun instead and decided to placate the flesh avoiders with a modified version.
Throughout history, the arrival of new mediums has continually upset the apple cart. The printing press, the novel, film, sound, TV, 3D, and the list goes on, have all changed the way humans tell stories—and all taken a long time for the storytellers to come to terms with. And, as Frank Rose, Wired writer, media analyst and author of a new book called The Art of Immersion said this morning at a breakfast hosted by DraftFCB, exactly the same is true in this digital age. Read more »
Publicis Mojo’s executive creative director woes have continued, with Mike Barnwell resigning after 15 months in the job to return to his South African homeland and take up a role as the executive creative director at DraftFCB Cape Town. Read more »
Success is fairly subjective in adland. Depending on who you’re talking to, it can be about the cash earned, growth rates achieved, accounts gained or creative plaudits won. And while DDB Group hasn’t quite had the run of things when it comes to awards of late, its “exceptional” business performance over the past year was enough to win it the 2012 Fairfax AdMedia Supreme Agency of the Year last night at the Imperial Lane Bar & Restaurant, adding to the agency of the year titles it has recently been awarded by the NBR, Campaign Brief and Campaign Asia Pacific. DraftFCB was a close runner-up, justONE won specialist agency of the year and OMD took the media title. Read more »
.99 hasn’t had a particularly good run of it recently, after handing the keys to both Air New Zealand and Vodafone over to DraftFCB. But we thought we spied a glimmer of light when we saw this leap year-related billboard for BP. Read more »
A galaxy of marcomms stars—as well as a few comets and plenty of space dust—graced the Langham last Friday night to see DraftFCB clean up at the RSVP Awards and, ah, no-one clean up at Nexus. So, for your viewing pleasure, here are some pictures of people hugging their colleagues, posing awkwardly on stage as they get photographed and shaking Oliver Driver’s hand. Read more »
DraftFCB saw its creative director Chris Schofield take up a role with DDB in October last year, following on from Justin Mowday’s shift there a year or so before. And, in the latest example of the ongoing inter-agency hostage swapping saga, DDB’s deputy creative director Regan Grafton has joined the fray as joint executive creative director with Tony Clewett. Executive creative director James Mok will become group ECD of Australasia. Read more »
One of the great ironies of the advertising industry is the fact that advertising agencies, despite dispensing plenty of advice to their clients about the need to continue spending up large (especially during a recession), rarely advertise themselves. But DraftFCB has been the exception to that rule in New Zealand in recent years and it caught our attention with a campaign that showed off some of its remarkable powers of persuasion in Air New Zealand’s Koru lounges. Read more »
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Who’s it for: Rexona by Generator United and Curious.
Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well, but Darryl Ward’s made it look purty in black and white and the slightly more casual approach works for us.
Who’s it for: Telecom by Saatchi & Saatchi and Prodigy
Why we like it: A simple idea, well executed—and there’s even a dose of sexy vampire-related humour. Extra points for the lead character’s rapid line spitting and the numerous attempts it probably took to get it right.
Who’s it for: National Bank by DraftFCB and Robber’s Dog
Why we like it: There’s a rich heritage of city slicker agencies claiming to know how to talk to the rural audience. But DraftFCB nailed it with this one (which we completely missed when it was launched ages ago as part of the ‘For the Places You’ll Go’ campaign).
Mio changes everything, apparently.
VW tugs on the heartstrings.
Samsung’s take on the spinning ball of death.
Intel’s big budget Ultrabook campaign takes us to the movies.
The invisible Mercedes.
Google’s Story of the Send.
Amnesty International’s graphic new ad shows that money can hide terrible things (depending on your workplace’s severed head policy, possibly NSFW).
Two-and-a-bit minutes of beautiful outdoorsiness for Decathlon’s in-house brand Quechua.
Cute kids review Skrillex.
Pumpers gotta pump, Quiky gets violated, Yahoo’s digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?
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