Everyone loves a makeover, especially supermarkets. In what seems like an eternal battle to garner customer attention, New World and Pak ‘n Save stores are treating Alison’s Pantry to a makeover. Read more »
A key component of Montana’s global marketing campaign will be released this month, as it places its new look Classics and Reserve ranges on international shelves, with new package designs that aim to reinforce the brand’s premium status. Read more »
Dow Design’s stated aim is to create desire through design and, if the inclusion of two of its recent campaigns in two illustrious publications is anything to go by, it’s succeeding. Read more »
Fresh’n Fruity gets a rock’n'roll makeover in this totally cool ad by Colenso BBDO.
Dow Design did the graphic design and packaging. Lovely works, chaps.
Show punmanship, win beer Continue reading »Advertisement
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Who’s it for: Rexona by Generator United and Curious.
Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well, but Darryl Ward’s made it look purty in black and white and the slightly more casual approach works for us.
Who’s it for: Telecom by Saatchi & Saatchi and Prodigy
Why we like it: A simple idea, well executed—and there’s even a dose of sexy vampire-related humour. Extra points for the lead character’s rapid line spitting and the numerous attempts it probably took to get it right.
Who’s it for: National Bank by DraftFCB and Robber’s Dog
Why we like it: There’s a rich heritage of city slicker agencies claiming to know how to talk to the rural audience. But DraftFCB nailed it with this one (which we completely missed when it was launched ages ago as part of the ‘For the Places You’ll Go’ campaign).
Mio changes everything, apparently.
VW tugs on the heartstrings.
Samsung’s take on the spinning ball of death.
Intel’s big budget Ultrabook campaign takes us to the movies.
The invisible Mercedes.
Google’s Story of the Send.
Amnesty International’s graphic new ad shows that money can hide terrible things (depending on your workplace’s severed head policy, possibly NSFW).
Two-and-a-bit minutes of beautiful outdoorsiness for Decathlon’s in-house brand Quechua.
Cute kids review Skrillex.
Pumpers gotta pump, Quiky gets violated, Yahoo’s digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?
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