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Posts tagged ‘Dow Design’

Dow Design rebrands Stafix, no bull

September 6th, 2011 by Design Daily Team

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The agri-technology sector doesn’t ordinarily conjure up associations of top brand design, but Dow Design is feeling pretty chuffed with its efforts to rebrand argi-technology brand, Stafix. It’s out with the bright yellow lettering on a green background of old and in with a simpler green on white look that creates “in-store standout”. And, following research into what farmers deem to be a universal symbol of power and strength, apparently you can’t go past  ‘High Noon’ the red Angus bull. Read more »

Dow walks a tight line in Columbine redesign

April 20th, 2011 by Design Daily Team

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While it won’t help fix the most annoying part about hosiery—indiscriminate holes appearing all over the place—Columbine has farewelled its more than 20-year-old look and opted for a visual makeover in a bid to “modernise the Columbine image”. Read more »

Big wheel keep on turning…

February 10th, 2011 by

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…as SEEK goes on a job hunt of its own, The Sweet Shop appoints an appropriately named executive producer in Australia, Acumen Republic shores up its newish Aussie office with a big signing, SOAR printing announces a new operations manager and Pride in Print announces its new judging convenor. Read more »

Hellers caught in design hambush, Dow sees silverside lining

December 8th, 2010 by

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Dow Design has given those purveyors of meaty Kiwi goodness, Hellers, a bit of a makeover, rolling out a new logo, new packaging and a positioning statement of ‘NZ’s butcher’. Read more »

New employees marvel at smell of rich mahogany and leather-bound books

July 13th, 2010 by

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OMD looks to the future and appoints its first tech-head, Dow’s designs come to fruition and The Pond shores up its arsenal south of the Bombays.

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Condensed news: now with extra facts

July 6th, 2010 by

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You’ll definitely want to lick the spoon after reading this. Read more »

Awards! Canines! Gambling! Viral books! Chuck! Water! Boats and cars! Internetty stuff! Robin Hood! Hoardings! Largesse!

June 3rd, 2010 by

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This newsy concoction is light and frothy on the nose, with undercurrents of naivete, overcurrents of aniseed, cassis and forest floor and aftercurrents of squash changing room. Can be served either brucewarm or lukewarm. Read more »

Super City logo fails to support Auckland’s commercial creativity

April 26th, 2010 by Andy Jaquet

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So, we got what we expected from the Super City logo competition: a rather staid, traditional, old fashioned, unimaginative mark that looks like the old Regional Parks emblem. From the Super City I wanted a logo that expresses the modern, dynamic, diverse, creative, vibrant, commercial city that is Auckland. And I don’t get that from this.

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Attack of the giant meta

March 29th, 2010 by

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Yoghurt! MOVE! Birds, fish and Jazz! Barnes, Catmur and even more friends! Adstream, Karma and Freeview! Star Awards! Read more »

Delighted! Thrilled! Pam! Food! Green! Books! Loin tingling!

March 23rd, 2010 by

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All the news (about pyar, new baby food, ice cream, banned ads, loin tingling, non-profit organisations and green marketing) that’s fit to print – and now in handy meta format. Read more »

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