Posts tagged ‘Digital’
March 28th, 2012 by Jenene Crossan
Launched pre-Google and pre-Facebook, nzgirl was one of the first kids on the online block with its first release all the way back in December 1999. Since then it’s had a few incarnations and we’ve ventured into clothing and merchandise, retail stores and an advertising network. But the one constant amongst 13 years of change has been that it keeps on keeping on. And through all the twists and turns I’ve taken it on in pursuit of the holy digital grail, the site itself, which was relaunched today, has continued to perform. Read more »
March 27th, 2012 by StopPress Team
TVNZ Ondemand launched on 20th March 2007 as Australasia’s first catch-up television service. Five years on and the TV industry is nigh-on unrecognisable and while all major broadcasters face plenty of challenges coping with the rapid change, TVNZ’s ‘inspiring New Zealanders on every screen’ philosophy means there are also plenty of opportunities for the growing online platform. Read more »
March 20th, 2012 by Ben Fahy
As Tequila\’s creative director Ross Howard wrote in a past issue of NZ Marketing, there’s a fine line between creative theft and creative inspiration. And a recent release from Kimberley-Clark’s Huggies brand about a campaign offering new parents personalised OHBaby! magazines got us wondering about the rather thorny issue of creative IP. Read more »
March 13th, 2012 by StopPress Team
Local ad network Adhub is claiming first place in a couple of eyeball races, with new sites Gloss, Beauty Bible, GardenNZ, FashionNZ, My Netball, The A List and View New Zealand soon to be added to its existing list of online properties like FLICKS.co.nz, Realestate.co.nz, allblacks.com, BBC.com, Lonely Planet and E!Online. The new sites come online on April 1 and, according to Adhub’s managing director Josh Borthwick, create the largest household shopper (1,486,335 monthly UBs) and entertainment/lifestyle (618,570 monthly UB’s) channels in New Zealand.
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March 6th, 2012 by StopPress Team
Online revenue figures show no signs of abating at the moment, and one of the newer players in the local ad network scene, PostClick, is aiming to get a bigger slice of the pie by launching a new multi-unit online video product called Play, which national sales manager Ben Osborne says simplifies the fragmented online video industry and makes it easy for agencies to buy pre-roll ad space. Read more »
February 23rd, 2012 by Ben Fahy
Looking for number-based sneakiness and selective/creative use of statistics comes with the territory in this job. Whenever audience data for magazines, newspapers, radio, TV or online is released, we can generally look forward to a host of releases from proud media owners that, understandably, aim to portray the results in a positive light—and, by extension, portray their competitors in a negative light. And, with the battle for online eyeballs heating up, MSN NZ and Yahoo! NZ are currently engaging in some data-related fisticuffs. Read more »
February 23rd, 2012 by Ben Fahy
15-29 year olds make up 25 percent of New Zealand’s total visitors. And while they may not spend as much as the older folk, they stay here for a longer and are an important chunk of revenue for the industry. Due to a combination of new, exciting and probably cheaper destinations coming into fashion and a lack of activity directed at the youth market over the years, New Zealand has fallen off the radar slightly for this demographic, but Stories Beat Stuff, a digital campaign launched by Contagion last year that asks potential travellers to give something up in exchange for a trip to New Zealand, is helping to change that.
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February 17th, 2012 by StopPress Team
Hudson has released its latest salary and employment insights document for 2012. And, with modest optimistic hiring intentions across the sales, marketing and communications (SMC) profession in both Australia and New Zealand, it’s picking plenty of competition in the quest for talent this year. Read more »
February 9th, 2012 by StopPress Team
There were 300 entries from 33 countries for the Google-sponsored IxDA Interaction Design Awards. And Xero has beaten corporate giants Nike and Windows Phone 7 to take out the “best in class for global interaction design” award. Read more »
February 3rd, 2012 by Ben Fahy
BCG2 Health appears to be revelling in its niche at the moment after a couple of good wins and it’s toasting to more good health because, after a competitive pitch, Fisher and Paykel Healthcare has shacked up with the agency to launch a digital consumer and trade campaign in the US, a key market for its range of sleep apnoea medical devices.
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