Google released its take on the modern consumer consideration process recently and called it the Zero Moment of Truth. And, judging by the latest online advertising revenue figures for New Zealand, marketers are paying attention, with search and directories cash rising by 53 percent year on year. Read more »
It’s been a tumultuous time for our Christchurch friends of late. But the team from UMC advertising is feeling pretty positive about the future after a surprisingly good year on the business front and a recent rebrand to Simpatico. Read more »
New Zealand’s passion for the RWC has already been shown through the massive TV ratings. And, not surprisingly, the major online publishers are also sitting pretty, with Nielsen Market Intelligence data showing the aggregate average daily unique browser numbers for all New Zealand websites in the sports category in September increasing by 58 percent to 332,837 compared to September 2010 (210,408) and 62 percent compared to March this year (205,688). Read more »
As a kid, I used to love playing Where’s Wally (although in Germany we’d call it Where’s Walter). But every now and again, I just couldn’t find that red-striped shirt, hat and nerdy glasses. It would drive me crazy. I knew he was there somewhere on that jam-packed beach, but I just couldn’t see him. Today I don’t play Where’s Wally anymore. But every so often I play a variation of it: ‘Where’s the login’ or ‘Where’s the email address’ or ‘Where’s the link’. And just as back in the Wally-days, it can get very frustrating. Read more »
Once upon a time, newspapers were rivers of gold. But, as everyone knows, those rivers have started to dry up recently as readers went online and got their news hit for free. Now publishers around the world are embracing visual media—and competing with broadcasters—to try and fill the financial void. And Fairfax has joined that brigade with its soon-to-launch local IPTV arm. Read more »
We all know what happened with Telecom’s last attempt to leverage its sponsorship of the All Blacks. But its Backing Black roadshow has kept on trucking, the HQ was launched at the Viaduct a few weeks back and now TOUCH/CAST has launched a new online campaign in the lead-up to the semi-final that puts users at the centre of the All Blacks. Read more »
It’s been a tough year for the Christchurch-helmed Strategy Design and Advertising. But last week was a well-deserved good one, with its first Effie (one bronze for Christchurch City Council’s Share an Idea) and five golds at the Best Awards. Now it’s getting international attention for its brand development work for new foreign exchange trading website MahiFX—and particularly for an online gimmick that allows visitors to compare their income to renowned supertrader John Paulson. Read more »
…as Clems hires an experienced digi-boffin, Designworks adds another senior string to its management bow and Reach Media and Positively Wellington Tourism both announce new business development managers.
Young & Shand, a digital agency that flicked the switch at the end of 2009—and at the height of the recession—has gone from three staff to nine in the past year, has recently added Jasons Travel Media, Lucky Rentals and Goodman Fielder brands Puhoi Valley and Kiwi Bacon, and now has a total of 45 clients on its books. But, not content with mere digital domination, it’s now moving into bricks and mortar by attempting to create a creative hub in an office it has secured in Auckland’s Britomart. Read more »
In a recent Idealog column, David MacGregor wrote: “User experience (UX) is a central thought for marketing today. Products are just stuff. There is no shortage of replacements for yours.” When you consider that more than a third of Air New Zealand’s revenue is generated by its global websites, and nearly half the people visiting go straight to the booking search tool, UX is an especially important aspect of the increasingly digital-centric travel industry. Those figures look likely to increase, so Air New Zealand has heeded the words of the digital soothsayers and made www.airnz.co.nz more customer friendly with the most significant changes to the site’s usability in six years. Read more »
Win a trip to the ultimate crack Continue reading »
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
The two winners of the Doritos Crash the Superbowl competition (both creators got a million dollar bonus, apparently).
Surely the best ad ever made for a tattoo parlour (and check out how life imitates art at the end).
All this year’s Superbowl ads in two minutes.
Ghost Steve Jobs will come back to haunt you, Action Electronics.
It’s not particularly Woopy, but this is a cool idea for a modern business. Art goes digital—and social.
How cereal boxes have changed over time, Mad Men posters greatly improved, The Herald on Sunday tows the cow, sheep are inheriting Middle Earth, Hipster Hitler, Rickrolling in a report on a field trip, all you need to be an evil overlord, and this is definitely not a set-up for a movie.
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