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Posts tagged ‘digital’

ASB’s departure leads to digital comings, creative goings and a new focus for TBWA\

July 27th, 2010 by Ben Fahy

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The big news in agency land recently has been the large ASB related cloud hovering in the TBWA\ atmosphere. And it’s just experienced some more inclement weather after its creative director Guy Roberts and his creative partner Corey Chalmers decided to up sticks and head across to Droga5. But as TBWA chief executive Dave Walden says in his inimitable style: “You’ve got to look at the silver lining in every fucking cloud”. And the silver lining on this one is the promotion of digital guru Ross Howard to creative director of Tequila\ as part of an explicit decision to up the agency’s digital ante. Read more »

TV vs online: who’s winning the best bang for buck battle?

July 26th, 2010 by Liz Fraser

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While the anatomy of TVC and online advertising mediums has been much discussed, a direct comparison of advertiser value is more elusive. But with so much video now consumed online (and online content consumed via TV and other screens) and more advertisers placing TVCs there, directly comparing the value of each medium comes into question. So, which one offers the best bang for buck? And how does one go about comparing value? Read more »

Champagne broken on wall as Harvey|Cameron and E2 get serious

July 23rd, 2010 by StopPress Team

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Five years ago Gary Lee, the founder of E2 Digital, and Neil Cameron, the managing director of Christchurch advertising agency Harvey|Cameron, had lunch. And what they talked about at that lunch—joining forces to create a fully integrated communications company—physically came to fruition earlier this week.  Read more »

Senior Account Manager

July 13th, 2010 by StopPress Team

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* Design Agency
* Great Clients
* Relationship Management Extraordinaire

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SEARCH EXECUTIVES

July 13th, 2010 by Peter Hodge

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Our client, a world leading media agency group, is building a team of Search experts for its new regional business hub based in Auckland.
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Survey shows rainbows, kittens and lollipops on marcomms horizon

July 9th, 2010 by StopPress Team

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Global design and marketing staffing company Aquent has released its 2010 Market Eye survey, which offers a snapshot of hiring intentions and salary predictions for the marketing and design industries in Australasia. And the results bode well for continued recovery, with particularly strong signs of recruitment glee in New Zealand. Read more »

Not-for-profits fixed up, soon to look digitally sharp

June 17th, 2010 by StopPress Team

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yMedia, a social enterprise that aims to solve some of the digital communications issues faced by not-for-profit organisations through the power of creative collaboration, has just kicked off. And this time round, twenty student teams, a host of industry professionals and their respective community groups will all be going head to head in the annual new media competition. Read more »

Wellywood grows digital arm

May 20th, 2010 by StopPress Team

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The CAANZ Digital Leadership Group (DLG) has been expanded to include a Wellington sub-group and it will be lead by Craig Osborne, head of digital at Omnicom Media Group. Read more »

It’s not just eyeballs, darling, it’s how much the eyeballs like it

April 20th, 2010 by Ben Fahy

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nzherald.co.nz has signalled a strategic change in direction, moving away from page impressions as a predominant measure of a site’s success and towards metrics that provide greater transparency to advertisers. Read more »

Chinese travellers targeted through online channels – and star power

April 14th, 2010 by StopPress Team

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Tourism New Zealand (TNZ) has teamed up with two Chinese VIPs, film-maker Lu Chuan and media personality/celebrity blogger Hung Huang, to try and boost New Zealand’s profile as a destination with the massive Chinese populous. Read more »

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