Posts tagged ‘digital’
July 27th, 2010 by Ben Fahy
The big news in agency land recently has been the large ASB related cloud hovering in the TBWA\ atmosphere. And it’s just experienced some more inclement weather after its creative director Guy Roberts and his creative partner Corey Chalmers decided to up sticks and head across to Droga5. But as TBWA chief executive Dave Walden says in his inimitable style: “You’ve got to look at the silver lining in every fucking cloud”. And the silver lining on this one is the promotion of digital guru Ross Howard to creative director of Tequila\ as part of an explicit decision to up the agency’s digital ante. Read more »
July 26th, 2010 by Liz Fraser
While the anatomy of TVC and online advertising mediums has been much discussed, a direct comparison of advertiser value is more elusive. But with so much video now consumed online (and online content consumed via TV and other screens) and more advertisers placing TVCs there, directly comparing the value of each medium comes into question. So, which one offers the best bang for buck? And how does one go about comparing value? Read more »
July 23rd, 2010 by StopPress Team
Five years ago Gary Lee, the founder of E2 Digital, and Neil Cameron, the managing director of Christchurch advertising agency Harvey|Cameron, had lunch. And what they talked about at that lunch—joining forces to create a fully integrated communications company—physically came to fruition earlier this week. Read more »
July 13th, 2010 by StopPress Team
* Design Agency
* Great Clients
* Relationship Management Extraordinaire
Read more »
July 13th, 2010 by Peter Hodge
Our client, a world leading media agency group, is building a team of Search experts for its new regional business hub based in Auckland.
Read more »
July 9th, 2010 by StopPress Team
Global design and marketing staffing company Aquent has released its 2010 Market Eye survey, which offers a snapshot of hiring intentions and salary predictions for the marketing and design industries in Australasia. And the results bode well for continued recovery, with particularly strong signs of recruitment glee in New Zealand. Read more »
June 17th, 2010 by StopPress Team
yMedia, a social enterprise that aims to solve some of the digital communications issues faced by not-for-profit organisations through the power of creative collaboration, has just kicked off. And this time round, twenty student teams, a host of industry professionals and their respective community groups will all be going head to head in the annual new media competition. Read more »
May 20th, 2010 by StopPress Team
The CAANZ Digital Leadership Group (DLG) has been expanded to include a Wellington sub-group and it will be lead by Craig Osborne, head of digital at Omnicom Media Group. Read more »
April 20th, 2010 by Ben Fahy
nzherald.co.nz has signalled a strategic change in direction, moving away from page impressions as a predominant measure of a site’s success and towards metrics that provide greater transparency to advertisers. Read more »
April 14th, 2010 by StopPress Team
Tourism New Zealand (TNZ) has teamed up with two Chinese VIPs, film-maker Lu Chuan and media personality/celebrity blogger Hung Huang, to try and boost New Zealand’s profile as a destination with the massive Chinese populous. Read more »
