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Posts tagged ‘Digital’

BCG2 Health snaffles big international project for F&P Healthcare

February 3rd, 2012 by

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BCG2 Health appears to be revelling in its niche at the moment after a couple of good wins and it’s toasting to more good health because, after a competitive pitch, Fisher and Paykel Healthcare has shacked up with the agency to launch a digital consumer and trade campaign in the US, a key market for its range of sleep apnoea medical devices.

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The second screening process: how social TV is changing the game

January 17th, 2012 by Kaleb Francis

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Increasing uptake of portable devices, faster broadband speeds and the convenience factor while watching TV are all creating a perfect storm for advertisers. The challenge now is to embrace digital technology to create two-way conversations in what has previously been a one-way street. Read more »

The Year in Review: Jen Rolfe

December 13th, 2011 by

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When she’s not being a non-executive director for New Zealand Rugby League, the Cancer Society or the gang responsible for the Dunedin stadium, Jen Rolfe, the ex-director of Saatchi & Saatchi digital, is spreading the digital and direct gospel with Rolfe, the eponymous boutique agency she started last year. So, here’s lookin’ at 2011.  Read more »

TVNZ breaks champagne on new Ondemand hovercraft

December 8th, 2011 by

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While all the talk in broadcasting land is about Sky and TVNZ’s Igloo, TVNZ has just announced the arrival of a new addition to its OnDemand family called Ad Hover, “a dynamic, customisable and fully interactive advertising opportunity” created in conjunction with DraftFCB that aims to give viewers a more engaging and immersive video experience and claims to significantly up the brand recall measures for advertisers.  Read more »

Heart of the City and Colenso give the gift of a gift-giving guru

December 6th, 2011 by

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It’s tough finding the perfect gift. And time is running out to find it before Christmas. But Colenso and Heart of the City have joined forces to make it slightly easier—and to promote the shopping districts of the Auckland CBD—with the launch of the Gift Guru, a festive addition to the Big Little City website that offers hints and tips from “super stylist and shopping extraordinaire” Charlotte Rust.  Read more »

Localist’s Blair Glubb on why the NZ Post-backed directory isn’t flogging a dead horse

December 5th, 2011 by Blair Glubb

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In the last edition of NZ Marketing magazine, BCG2′s planning director Abe Dew wrote something of an open letter to Localist and Yellow Local and put forward his views on why the ‘if you can’t beat ‘em, join ‘em’ corporate start-ups looked likely to fall into the same category as Telecom’s Ferrit. Not surprisingly, Localist chief executive Blair Glubb disagreed. He responds to some of the claims and outlines its plans for acceleration after what he says is a strong performance in the six months since launch. Read more »

Strategy’s Share an Idea gets international co-creation plaudits

November 29th, 2011 by

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Strategy Design and Advertising and the Christchurch City Council’s Share an Idea campaign, which involved the community piping up about the redevelopment of the Central City following the earthquakes, was the unanimous overall winner of this year’s Co-Creation Award—and it’s the first time the Netherlands-based Co-Creation Association has given it to a campaign from outside Europe.  Read more »

From Mad Men to math men: IBM study shows marketers drowning in data

November 24th, 2011 by

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For the first time in IBM’s C-suite surveys, chief marketing officers were included in the mix. And the results show many of them feel unprepared to deal with the volume and complexity of information available through social platforms.  Read more »

Step-changes galore as MSN fires new shots in online battle

November 22nd, 2011 by

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The online realm is a rather fluid and exciting space at the moment. Companies large and small are chopping, changing and innovating in the quest to find the most effective model and close the gap between eyeball numbers and ad dollars. And MSN, with its parent company ninemsn, is set to embark on some big changes, with a new corporate umbrella brand called Mi9 that will encompass all of its brands, new ad exchange technology that basically creates a stock-market for online inventory, an increased focus on behaviourial targeting and a renewed effort to bump up online news numbers with a portal overhaul.  Read more »

Online charts another big revenue rise, but display records first ever quarterly drop

November 17th, 2011 by

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Google released its take on the modern consumer consideration process recently and called it the Zero Moment of Truth. And, judging by the latest online advertising revenue figures for New Zealand, marketers are paying attention, with search and directories cash rising by 53 percent year on year.  Read more »

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