Posts tagged ‘depression’
September 7th, 2011 by Ben Fahy
The first three years of the Ministry of Health’s National Depression Initiative campaign led to significant increases in people’s willingness to seek help and help others with depression, with the John Kirwan ads encouraging patients, and particularly men, to speak more openly to their doctor about mental health issues. And the next phase of the campaign aimed to convert awareness into action and motivate people to help themselves. Enter The Journal, an interactive, pragmatic, self-management e-therapy programme accessed through www.depression.org.nz that was focused on mentoring people with mild to moderate depression. Read more »
December 15th, 2010 by StopPress Team
Colenso BBDO has had another stellar year, with a swag of awards—both for creativity and effectiveness— and a growing international reputation. Planning director James Hurman, who passionately believes that creatively focused leadership and creative advertising leads to business success, has played a big part in that. And here’s his take on 2010. Read more »
June 22nd, 2010 by Ben Fahy
Who it’s for: Pams by Barnes, Catmur & Friends
Why we like it: Quirky, cute and catchy, this rhyming foody animation tells the tale of Pams and manages to bring a dose of personality to a brand that many assumed was of the ‘house’ variety. Neither Tim Burton nor the … Read more »
June 8th, 2010 by StopPress Team
Phase two of the Ministry of Health’s highly successful National Depression Initiative (NDI) has just kicked off and John Kirwan, much-loved former All Black, Japanese national rugby coach and straight talking past depression sufferer has returned as the frontman after his star turn in the first installment. But this time he’s starring in a new, more instructive and much more interactive, role. Read more »
