Magazine debate now ripe for the viewing
Fun was had by all at the Magazine Publishers Association inaugural Christmas debate last week, with the pro-paper proponents claiming a famous victory over their digital counterparts. Read more »
Fun was had by all at the Magazine Publishers Association inaugural Christmas debate last week, with the pro-paper proponents claiming a famous victory over their digital counterparts. Read more »
Good, old-fashioned, tree-based magazine-lovers claimed a famous victory over their digital cohorts/opponents at last night’s inaugural Magazine Publisher’s Association Christmas stoush. But the mag-debaters had to call on some visual aids to get them across the line. Read more »
Are print magazines doomed? Or do the digiterati need to get off their high horse and accept that good old tactile paper is here to stay? Read more »
Win a trip to the ultimate crack Continue reading »
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
VW’s mashed-up superbowl ad.
Anti-superbowl advertising.
You got parodied, Samsung.
A unique–and elaborate—way to promote fire safety.
Mysterious flying people.
YouTube stats—animated.
Search New Zealand advertising on Facebook and this is what you get, this old chap should’ve gone to Specsavers, great pics of the Tough Guy challenge, search Google Images by drawing, and a great way to put sandwich thieves off the scent.
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