JWT announces a new creative force, Pead PR adds to its brand and digital arsenal, Haystac launches a new events division, DDB gives Adschool pair a leg up, Adi Staite is lured away from self-employment by Synovate, Crossmark opens its Kiwi office, and The Sweet Shop picks a US boss. Read more »
It’s fair to assume most of us have experienced that horrible feeling when you push send on an email and realise it’s gone to the wrong person. It’s a peril of the modern world and, in many cases, the email chain that ends up going public usually offers up a healthy dose of schadenfreude. So, in an effort to drum up some interest in the end of year graduation show for AWARD school tonight, DDB, Colenso and a couple of AWARD School students conducted something of an experiment with a ‘leaked email’ that showed up the industry’s insatiable desire for whoopsies. Read more »
The dust has largely settled after the glorious Rugby World Cup shindig. But Heineken has kept up the momentum of the 46 percent increase in total sales it recorded in September/October when compared to the year prior after being awarded the Ad Impact Award for October for its new ad ‘The Entrance’, which was launched Super Bowl style at half-time during the final.
With shareholders voting overwhelmingly in favour of splitting Telecom in two at the annual general meeting recently, the fall out from the “Abstain for the Game” campaign and the appointment of new marketing boss Jason Paris, change is most definitely in the wind for Telecom at the moment. And it’s thought the first phase of that change is cranking into gear.
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Marcomms folk chatted, the huddled masses voted, a fair amount of live broadcast awkwardness ensued at Tyler St Garage and common sense eventually prevailed at the always extremely popular Fair Go Ad Awards, with DDB, Lotto and The Sweet Shop’s ‘Lucky Dog’ epic taking out Best Ad and ‘Kerrrazeee Lily Salter’ from Big Save Furniture fronting up to accept Worst Ad honours. Read more »
Who’s it for: NZTA by Clemenger BBDO and The Sweet Shop
Why we like it: When it comes to social messaging, making at-risk groups feel bad about their behaviour often has a habit of leading to more of that bad behaviour. But this excellent ad aims to heap praise on those … Read more »
From a marketing perspective, the battle between All Blacks sponsors Steinlager and RWC sponsors Heineken was one of the most enthralling. Steinlager played the local card very well with its savvy ‘We Believe’ and Heineken played the international card with ‘This is the Game’. And both parties are keeping the marketing momentum going. Read more »
The last time 180 Amsterdam’s creative sage Andy Fackrell visited New Zealand, it was as one of the fancy international judges wheeled in to decide who wins the Axis Awards. And soon he’ll be returning for a bit longer after taking up a one-year contract as executive creative director of DDB Group New Zealand. Read more »
If you were ranking car brands on the quality of their ads, VW would certainly be near the the top of the pile. And here are a couple of newbies, one a creative retail spot from DDB NZ and Robber’s Dog that follows on from the darkly humorous ‘Wedding Day‘ and the other from DDB Singapore, which employed the services of Yukfoo Animation and director Julian Stokoe for a cool, crayon-heavy, 60 second spot to promote the new Jetta.
DDB has been on the hunt for a creative director since Adam Kanzer departed in mid-2010 and, just as it did when Justin Mowday shifted from DraftFCB to take up the managing director role, the Death Star has managed to secure the services of another senior DraftFCBer: creative director Chris Schofield. Read more »
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Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
The two winners of the Doritos Crash the Superbowl competition (both creators got a million dollar bonus, apparently).
Surely the best ad ever made for a tattoo parlour (and check out how life imitates art at the end).
All this year’s Superbowl ads in two minutes.
Ghost Steve Jobs will come back to haunt you, Action Electronics.
It’s not particularly Woopy, but this is a cool idea for a modern business. Art goes digital—and social.
How cereal boxes have changed over time, Mad Men posters greatly improved, The Herald on Sunday tows the cow, sheep are inheriting Middle Earth, Hipster Hitler, Rickrolling in a report on a field trip, all you need to be an evil overlord, and this is definitely not a set-up for a movie.
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