Posts tagged ‘Dave Walden’
December 13th, 2011 by Ben Fahy
It was a big year of rugby for adidas and TBWA\ was behind much of the work done to leverage its sponsorship of the All Blacks. ‘All In’ and Stand in Black were solid campaigns, but for many they were overshadowed by the PR shitstorm that ensued after the jersey price debacle. And as the global sports giant shifts its focus away from rugby and towards other sports, so the focus also shifts away from the New Zealand branch and towards the two agencies it uses in Australia. Read more »
December 7th, 2011 by StopPress Team
It’s that time of year again, the time when we’re so busy dreaming of sausages and sauvignon that, rather than write anything ourselves, we rope in some of the industry’s most vigorous cutters and dastardly thrusters to give us their $0.02 on the goods, bads and uglies of 2011. First up, TBWA\Tequila’s chief raconteur Dave Walden, whose agency has bounced back from a fairly tough ASB-related 2010 after getting its mitts on the ANZ and Tourism New Zealand accounts. Read more »
July 6th, 2011 by Ben Fahy
After the drama of the recent ANZ pitch, where Whybin\TBWA\ Melbourne took ownership of the account and ousted Kiwi incumbent DDB, everyone was interested to see what the big creative idea that supposedly won the day was. Now you can judge for yourself, because the bank’s first global ad campaign, which features Aussie actor Simon Baker in character as The Mentalist’s Patrick Jane, has been launched in Australia and Asia, with New Zealand soon to follow.
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May 4th, 2011 by StopPress Team
…as TBWA\ makes a couple more significant hires; Radio New Zealand splits up its Morning Report hosts; Clemenger Group continues to nurture youngsters after its inaugural Graduate Programme proved a success; Carat hunts for a new general manager; another old hand joins The Pond’s freelance ranks; Mango adds a trio to its events team; and the Ministry of Economic Development signs up an event advisor. Read more »
April 21st, 2011 by StopPress Team
…as Kerry Smith is farewelled; Tequila finds its new general manager after a lengthy search; Mango adds three new fruits; and one of The Sweet Shop’s directors gets the nod for his film to premiere at the Cannes Film Festival. Read more »
March 17th, 2011 by Ben Fahy
The tongues have been wagging fairly violently in agency land about the possibility of ANZ shifting agencies. And the speculation has now been confirmed, after Whybin TBWA was officially appointed as its global creative agency after a four month pitch. Read more »
December 17th, 2010 by StopPress Team
2010′s been a mixed bag for TBWA\, losing the massive ASB account to Droga5 yet doing very well with 2degrees. To his credit, chief executive Dave Walden held his tongue and acted very professionally following what he calls the “ASB debacle” (and he also takes the prize for year’s best quote with “you’ve got to look at the silver lining in every fucking cloud”). As for the future, the agency has some big plans to bring digital to the centre of the agency offering and, given it seems to have missed out on a couple of pitches recently, it will be gunning for some more business next year. So, take it away Devo. Read more »
September 21st, 2010 by StopPress Team
He’s been a fixture of the New Zealand advertising landscape for 11 years, but all good things must come to an end and, after TBWA\ lost the ASB account to Droga5 a few months back, the axe was always likely to come down on Ira Goldstein, New Zealand’s best-loved bumbling fictional American banking spy. Read more »
July 27th, 2010 by Ben Fahy
The big news in agency land recently has been the large ASB related cloud hovering in the TBWA\ atmosphere. And it’s just experienced some more inclement weather after its creative director Guy Roberts and his creative partner Corey Chalmers decided to up sticks and head across to Droga5. But as TBWA chief executive Dave Walden says in his inimitable style: “You’ve got to look at the silver lining in every fucking cloud”. And the silver lining on this one is the promotion of digital guru Ross Howard to creative director of Tequila\ as part of an explicit decision to up the agency’s digital ante. Read more »
July 5th, 2010 by StopPress Team
All good things must come to an end (except for honey, which doesn’t have an expiration date) and the axe is currently hanging ominously over Ira Goldstein, the New York banker who, since 2000, has been the endearingly stupid face of ASB bank. Read more »
