Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a … Read more »
It’s not just Whitcoulls, with its very public financial struggle and consequent sale in mid-last year, that is being affected by the slow sales of books in New Zealand. With literacy levels dropping year on year, the lack of trading is also keeping our country’s authors downtrodden and many of our stories untold. But the New Zealand Book Council, just like other separate entities like NZ Book Month, which won the not-for-profit gong at the TVNZ-NZ Marketing Awards last year for trying to put a book in the hands of every Kiwi, is out to change this. And it’s latest ad, which was made by Colenso BBDO and follows up from the haunting and very well-awarded Going West with some more engaging paper artistry, aims to show the printed word can shape and inspire. Read more »
Burger King has been selling its tiny burgers overseas for a couple of years now (check out the “horniest, most boobstatic Burger King ad ever“ from the US). And it’s just launched the seemingly lady-friendly products in New Zealand, with Colenso BBDO and Flying Fish getting together to create a new, fairly strange TVC that features some sweet electro funk, some fairly cool effects and some forced rhyming. Read more »
It may be the new kid on the ice block, but Tip Top’s campaign for the Ice Bar Co., which was created by Colenso BBDO, overshadowed the rest of the competition to win the November round of Colmar Brunton’s Ad Impact Award. And, judging by sales, the products are proving popular with the slightly wrinklier target market. Read more »
Last year the token Kiwi at Special Group did the campaign for our Axis Awards, revealing to us that we’d won “the most Cannes Lions per capita of any country in the world in 2010 – one Lion per 155,989 people. Sweden was second with one Lion per 202,173 residents. The ‘we invented advertising’ UK? A sorry 4th with one Lion per 849,886 people. The creative powerhouse of the USA? 8th buddy, 8th! with just one Lion per 2,287,003 people. Yesiree.” So, as another of the tiny handful of New Zealanders working in New Zealand advertising, I felt a sense of duty to follow in Tony Bradbourne’s footsteps when Patrick Collister, editor of Directory magazine and The Big Won Creative Rankings, sent me his 2011 data. Read more »
Tip Top launched its new range of Ice Bar Co. ice blocks last year and, slightly unusually, aimed them directly at the grown-ups. Typically, ice blocks were something for the kids to get all over their faces, and their popularity with this demographic meant such treats were always in jeopardy if the stash happened to be discovered in the freezer. But thankfully, Colenso BBDO has come up with an ingenious product that aims to keep the goods safe from the greedy little thieving parasites (or from curious flatmates): a frozen pea packet camouflage system that uses the threat of vegetables and phrases like ’now extra bland’ and ‘eight fewer flavours than ever before’ to put mischievous kids off the scent. Get yours for free here. Read more »
It’s tough finding the perfect gift. And time is running out to find it before Christmas. But Colenso and Heart of the City have joined forces to make it slightly easier—and to promote the shopping districts of the Auckland CBD—with the launch of the Gift Guru, a festive addition to the Big Little City website that offers hints and tips from “super stylist and shopping extraordinaire” Charlotte Rust. Read more »
The finalists of the direct and interactive marketing showcase that is the John Caples Awards have been announced, with Colenso on top from the local shops with 18 nods, followed by DDB and Rapp Tribal with nine, DraftFCB with seven, AIM Proximity and Republik with three, and .99, Publicis Mojo, Clemenger BBDO and Special Group on one. And in other awards news, Colenso dominated the Digital Media Awards Asia awards recently with two golds and three silvers, while Naked won silver for Powerade Challenge and Rapp Tribal won bronze for Telecom. Read more »
As far as first world problems go, searching for a scoop of hokey pokey on the summer roadtrip and discovering the store you stop at doesn’t do cones is right up there. It just doesn’t feel right if it’s not dripping down your arm and smothered all over your face. Thankfully, Tip Top and Colenso are attempting to remedy this with the new Scoop app, which gives ice-cream fiends the coordinates of their closest roller. Read more »
Much like DraftFCB and The National Bank, the industry has been waiting patiently to see what Colenso and Westpac would come up with after the account shifted from Saatchi & Saatchi last year. It’s already created the Impulse Saver app and a home loan spot and, while the new animated ad explaining the financial perils of the modern world that launched last night isn’t being seen as the big reveal, it is the first time the bank’s new tagline ‘help is what we do’ has been seen in the wild. Read more »
Win a trip to the ultimate crack Continue reading »
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
VW’s mashed-up superbowl ad.
Anti-superbowl advertising.
You got parodied, Samsung.
A unique–and elaborate—way to promote fire safety.
Mysterious flying people.
YouTube stats—animated.
Search New Zealand advertising on Facebook and this is what you get, this old chap should’ve gone to Specsavers, great pics of the Tough Guy challenge, search Google Images by drawing, and a great way to put sandwich thieves off the scent.
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