Posts tagged ‘Coca-cola’
January 18th, 2012 by StopPress Team
Just before the RWC began, Sonny Bill Williams’ management kicked up a bit of a stink when the NZRU decreed that he wasn’t allowed to sign a sponsorship deal with a drinks company considered to be a rival to official All Blacks sponsor Coca-Cola. It turned out he should have been thankful for the denial, because the interested suitor, South Pacific Beverages, used actor Ben Barrington to front one of the biggest turkeys of the year for its Pure Energy brand and Coca-Cola then decided to sign up the man mountain themselves (for an undisclosed sum, of course) as an official ambassador to help launch its new fizzy 300ml Powerade Fuel+, which aims to snatch a share of the energy drink market. Read more »
November 8th, 2011 by Ben Fahy
The party may be over. But, as expected, there are plenty of sponsors trying to bask in the reflected glow of the All Blacks Rugby World Cup victory, including Adidas with its new ‘all ours, again’ spot. Read more »
June 30th, 2011 by Ben Fahy
For years, brands have created ads and placed them in appropriate media in the hope that they’d help sell more of their stuff. These days, brands are increasingly creating experiences in the real world that are relevant to the product and involving consumers in those experiences. And The Powerade Challenge, a 9km running course/interactive marketing campaign around Auckland’s waterfront, is a prime example of this shift. Read more »
June 21st, 2011 by Ben Fahy
Who’s it for: Coca-Cola by Hugh Mitton
Why we like it: Coca-Cola recently run a worldwide crowdsourcing contest on the eYeka co-creation platform and asked participants to create an illustration, photograph or video of the brand to depict ‘energizing refreshment’. The contest saw over 2,600 entries submitted across the three mediums. And … Read more »
June 21st, 2011 by StopPress Team
As the Rugby World Cup draws closer and Kiwis inevitably succumb to the ensuing mayhem, ticket to the matches are becoming an increasingly prized commodity—especially when they’re tickets to the quarters, semis and the finals. And wouldn’t you know it, Coca-Cola is planning to capitalise on that enthusiasm with a multi-channel campaign that includes what it says is its largest ever on-pack promotion. Read more »
June 14th, 2011 by StopPress Team
…because Colmar Brunton’s resident yoof expert has moved up the ladder, Porter Novelli is hailing its new leaders, Alice Moros has traded Mango for a Haystac, BNZ and Duco have signed up Richard Branson to spread his entrepreneurial gospel in New Zealand, Coca-Cola has appointed a new general manager for Oceania, PPR has a new account manager and Getty Images has added few more snaps to its arsenal after the acquisition of Photolibray. Read more »
September 16th, 2010 by StopPress Team
Interbrand has released the 11th annual 100 Best Global Brands rankings and, out of the corporate turbulence seen over the past 12 months, it’s the high profile technology brands that have performed best. Read more »
June 18th, 2010 by Ben Fahy
Come with us now on a nautical journey into the belly of a terrifying beast as we tell the tale of the many-tentacled killing machine known as the Kraken, which lives on whales, sailors and spiced rum.
John Clarke’s take on the BP oil spill in the Gulf of Mexico.
You may … Read more »
June 1st, 2010 by Ben Fahy
Here’s one for the quite funny but presumably completely unintentional stuff-ups category. As you can see, the image is intended to promote the sale of supporter gear for the FIFA World Cup at Stirling Sports. But the logo they’ve chosen to use on their homepage had been modified slightly, most notably with the addition of a large gun. Ah yes, it’s the kind of woopsie the internet was invented for. Read more »
May 26th, 2010 by StopPress Team
This new TVC by Wieden + Kennedy Amsterdam for Nike’s ‘Write the Future‘ campaign has only been around for a week or so, but it’s already closing in on nine million views on YouTube. And there’s a reason for that. And that reason is pure, unbridled awesomeness. Read more »
