Twenty-four hours isn’t long when you’re tasked with helping to provide water for arid African villages. But that’s all the time Pip Perkins and Jennie Ko were given at the Cannes International Festival of Creativity earlier this week in the Young Lions Press ad competition. Read more »
Six categories down and it’s slim pickings for the Kiwis at Cannes, with Colenso BBDO flying solo and picking up its third bronze lion for the Multiple Sclerosis Waikato campaign in the Outdoor category. This adds to the bronzes it won in the promo and activation and direct categories for Westpac Impulse saver and the Pedigree ‘Doppelganger’ adoption drive. Read more »
…as ex-Air New Zealander Steve Bayliss heads back to the FMCG realm, MediaWorks says goodbye to one senior player but welcomes another in the radio ranks, Mango adds a duo to the fruit salad and Cannes and YouTube announce the winners of the Young Lions and Goodwork competitions. Read more »
Youngish advertising whippersnappers have just three days left to enter the Fairfax Media Young Print Lions competition. And past winner Brent Colliver suggests entrants would be well-advised to spend the last few days polishing their entries. Read more »
…as Kerry Smith is farewelled; Tequila finds its new general manager after a lengthy search; Mango adds three new fruits; and one of The Sweet Shop’s directors gets the nod for his film to premiere at the Cannes Film Festival. Read more »
I came across this discussion on Mumbrella about what PR agencies need to do to win awards at Cannes and why “adland is the home of awards-obsessed backslapping knob-jockeys”. And I thought it was quite interesting because I’m sad and have no life. Read more »
The accolades keep flowing for DDB NZ’s Arts Channel radio campaign for Sky TV: after taking home a big bag of metal at Cannes, it has also nabbed a win in the May ORCA awards. Read more »
Big news came through yesterday that Kingsland indie agency Special Group had picked up the extremely coveted Grand Prix award in the Direct category at the Cannes Lions. Sadly, the Special Groupies were too busy doing actual work back in New Zealand and couldn’t get to Cannes to pick up the trophy, wallow in glory and revel in the fact that they were among the world’s best. But Our Maan in Cannes was. Read more »
“Let’s take a ride and see what’s mine” sang Iggy Pop on his seminal 1977 track ‘The Passenger’. For Special Group, who co-opted the track and the man himself for their ‘Orcon + Iggy’ campaign, what’s theirs is a Grand Prix Award in the Direct Category at the 2010 Cannes Lions Festival. Read more »
If they haven’t been washed away by the flash floods, six lucky New Zealand bastards are currently swanning about in the South of France. Of course, business is being mixed with pleasure: they are there in a professional capacity as judges for the Cannes Advertising Festival awards, which, as the world’s biggest and best advertising event, invites the world’s biggest and best advertising brains along to do the deciding. So here’s to them. Read more »
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Who’s it for: Rexona by Generator United and Curious.
Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well, but Darryl Ward’s made it look purty in black and white and the slightly more casual approach works for us.
Who’s it for: Telecom by Saatchi & Saatchi and Prodigy
Why we like it: A simple idea, well executed—and there’s even a dose of sexy vampire-related humour. Extra points for the lead character’s rapid line spitting and the numerous attempts it probably took to get it right.
Who’s it for: National Bank by DraftFCB and Robber’s Dog
Why we like it: There’s a rich heritage of city slicker agencies claiming to know how to talk to the rural audience. But DraftFCB nailed it with this one (which we completely missed when it was launched ages ago as part of the ‘For the Places You’ll Go’ campaign).
Mio changes everything, apparently.
VW tugs on the heartstrings.
Samsung’s take on the spinning ball of death.
Intel’s big budget Ultrabook campaign takes us to the movies.
The invisible Mercedes.
Google’s Story of the Send.
Amnesty International’s graphic new ad shows that money can hide terrible things (depending on your workplace’s severed head policy, possibly NSFW).
Two-and-a-bit minutes of beautiful outdoorsiness for Decathlon’s in-house brand Quechua.
Cute kids review Skrillex.
Pumpers gotta pump, Quiky gets violated, Yahoo’s digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?
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