Sadly, after the annual week of Gallic hedonism and chinstrokery, it’s back to old clothes and porridge for the global advertising community because the Cannes Lions finished up on Sunday with the awarding of the Film, Film Craft, Creative Effectiveness and Titanium and Integrated Lions Awards. Here’s a round-up of all the winners from these and the special awards.
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It’s the summer festival season in the south of France, with the Cannes Lions International Festival of Creativity coming hot on the heels of the Cannes Film Festival and the Formula One Grand Prix just up the coast at Monte Carlo. But the French Riviera isn’t just a micro-climate in meteorological terms. Its status as a playground of the rich and famous inevitably means it has a degree of insulation to the economic weathering that plagues more industrialised regions. Read more »
The organisers of the 58th Cannes Lions International Festival of Creativity, which kicks off on June 19, just couldn’t wait until the start date before handing out the first accolade, so they’ve given IKEA the prestigious Advertiser of the Year Award for distinguishing itself through inspiring innovative marketing of its products and embracing creative work. Read more »
The Cannes Lions International Festival of Creativity organisers have announced the line-up that will serve as the bringers of judgment to the worldwide celebration of influence and creativity. And seven talented chaps from the local biz have been chosen to head along to the Côte d’Azur, up from a mere six last year. Read more »
Hey, creative types, it’s the last week to enter the Axis awards. And, to ramp up the excitement (and patriotism), the Axis gang, with new convenor of judges Tony Bradbourne at the helm, has released the results of an extremely scientifically robust study that shows New Zealand is the most creative country in the world. Read more »
We reported on the unofficial results that placed New Zealand ninth best country overall soon after the big leonine haul at Cannes this year, and the just-released official report has confirmed our position in the top ten—and not per head of population, either, just flat out ninth most creative country in the world based on the awards Kiwi agencies won at the prestigious advertising event. Read more »
After every Olympic Games, New Zealand’s obsession with medal tables and country rankings becomes apparent as we do a few sums, take comfort in our per capita performance and repeatedly utter the phrase ‘punching above our weight’. But in the advertising world, if results from the Cannes Lions are anything to go by, New Zealand doesn’t even need to rely on per capita results, because the 25 Lions won by Kiwi agencies, which was up from 23 in 2009, meant we were again near the top of the pile in terms of total awards won.
In this week’s installment, Monsieur Pound wonders whether recycled ads in this year’s Cannes Lions are an indication of declining creativity, immoral agencies or unobservant organisers. And he also looks at the similarities between Good Health magazine’s viral video and a similar Volkswagen experiment conducted in Sweden. Read more »
This week the big news is all about the Cannes International Advertising Festival. So here are a few of the Lion winning campaigns you might not have seen. The big theme this year seems to be finding a way for technology and participation to come together for brand nirvana—and if it’s for a good cause well, gold. Read more »
With a record haul of Lions under his (and his company’s) belt after this year’s Cannes accolades were dished out, Colenso BBDO executive creative director, handyman of the land and Titanium and Integrated Lions juror Nick Worthington is sitting pretty. And in this clip, he’s also sitting with Our Maan in Cannes in a loud French restaurant. Read more »
Win a trip to the ultimate crack Continue reading »
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
The two winners of the Doritos Crash the Superbowl competition (both creators got a million dollar bonus, apparently).
Surely the best ad ever made for a tattoo parlour (and check out how life imitates art at the end).
All this year’s Superbowl ads in two minutes.
Ghost Steve Jobs will come back to haunt you, Action Electronics.
It’s not particularly Woopy, but this is a cool idea for a modern business. Art goes digital—and social.
How cereal boxes have changed over time, Mad Men posters greatly improved, The Herald on Sunday tows the cow, sheep are inheriting Middle Earth, Hipster Hitler, Rickrolling in a report on a field trip, all you need to be an evil overlord, and this is definitely not a set-up for a movie.
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