The Death Star has landed a couple of big fish, won some big awards, launched some big ideas and welcomed—and farewelled—some big creative boffins this year. DDB’s managing director Justin Mowday dives into the choppy waters of 2011. Read more »
When she’s not being a non-executive director for New Zealand Rugby League, the Cancer Society or the gang responsible for the Dunedin stadium, Jen Rolfe, the ex-director of Saatchi & Saatchi digital, is spreading the digital and direct gospel with Rolfe, the eponymous boutique agency she started last year. So, here’s lookin’ at 2011. Read more »
Who’s it for: Cadbury by DDB NZ and Goodlife films
Why we like it: Creating a song from the sounds of joy was a brilliant idea for a campaign. And, as this final musical instalment shows, the whole thing, from the experiential elements down to the involvement of Bobby McFerrin, was executed … Read more »
So, DB has trademarked the beer name “Radler” for its Monteith’s brand, to the despair of independent brewers who say “Radler” is a style of beer, not a brand, and shouldn’t be owned by a beverage behemoth. It’s a battle begging comparison to David and Goliath, but then it seems so many trademark cases are. Here’s our pick of the persnickety trademark bunch ©. Read more »
…as Les Mills welcomes a charitable soul to the fold, Kraft says goodbye to a couple of its senior marketers, the Marketing Association announces a few newbies, Crossmark gets a new managing director and office in New Zealand, CGI gurus Lightfarm Studios and animation house Cirkus both snap up a double, and OMANZ temporarily loses a stalwart. Read more »
Cadbury is currently dealing with yet another crisis after likening one of its chocolate bars to Naomi Campbell in an ad campaign. As you can probably imagine, the diva is not pleased. But, on the plus, less racist and much more feelgood side, it launched the next rhythmical instalment of the Share the Joy campaign on Kiwi TV last night. And it can be summed up with this quote from an unnamed StopPress staffer: “Yeah, I’d grind to that on the DF.” Read more »
Everyone loves outstanding examples of printing. So here’s a rundown of the esteemed and talented winners of the Pride in Print awards. Read more »
DDB NZ turns the tables to try and up the donations for the Coastguard’s MayDay appeal; Colenso releases its first TVC for Westpac and keeps fighting the good fight for Amnesty International; the eyes have it in Saatchi & Saatchi’s latest NZ Army campaign; professional meets amateur in Publicis Mojo’s print ad for Panasonic’s new Lumix camera; TAB and Sugar follow up with another bad call; and a great new Cadbury Glass and Half Full production out of South Africa. Read more »
At the start of summer, Cadbury and DDB set themselves a goal: to Share the Joy with the country and find out exactly what joy sounded like to New Zealanders. This manifested itself in cool experiential efforts like the giant snowglobe in Auckland, clap-activated Christmas lights and a massive sprinkler that travelled to beach hotspots around the country and a call to fans to send in their own sounds of joy to add to those recorded for the impressive launch TVC. Now the campaign is getting close to its denouement, with a new ad that was launched last night to promote “the first song created by the joy of a nation”. Read more »
DDB New Zealand is the only agency in the country with an experiential creative director. And with brands increasingly looking to create more memorable experiences for consumers, you only have to look at recent campaigns like Cadbury’s Billboards to Bags campaign, ANZ’s Rugby World Cup promotion and Cadbury’s ‘Share the Joy’ Kiwi roadtrip to see this events mentality is infusing itself into more and more of the agency’s advertising. And the ‘Snow Globe’ it created in Auckland just before Christmas for Kraft Foods NZ was deemed to be one of the best examples of that, taking out gold in the PR/Experiential category. Colenso and Yellow also took gold in this category for Yellow Chocolate, as well as two more bronzes, one for ‘A Rubbish Idea‘ for Heart of the City and the other for ‘Beer: The Untold Story’ for DB Export’.
Win a trip to the ultimate crack Continue reading »
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
VW’s mashed-up superbowl ad.
Anti-superbowl advertising.
You got parodied, Samsung.
A unique–and elaborate—way to promote fire safety.
Mysterious flying people.
YouTube stats—animated.
Search New Zealand advertising on Facebook and this is what you get, this old chap should’ve gone to Specsavers, great pics of the Tough Guy challenge, search Google Images by drawing, and a great way to put sandwich thieves off the scent.
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