Posts tagged ‘Brand’
February 3rd, 2012 by Ben Fahy
Tait Communications is one of New Zealand’s best under-the-radar business success stories and is a great example of a local tech company finding its niche and selling its wares in the international market. And, in an effort to better reflect the company’s transformation into a “world-leading solutions provider” rather than just a radio manufacturer, Designworks Wellington has given it a spiffy new visual identity, slogan and website. Read more »
January 24th, 2012 by Ben Fahy
Barnes, Catmur & Friends won the Tourism Fiji account in mid-2009 and set out on its mission to grow New Zealand visitor arrivals from 100,000 per year to 120,000 by 2011. Since it took over, and despite the ongoing political uncertainty, arrivals have gone up 18 percent on the back of some good creative comms, including an enticing TVC, a billboard that showed how hot it was in Fiji during the New Zealand winter and a well-received Adshel promotion that ‘Fiji’ed’ a few hundred locals. But, despite these local results, Tourism Fiji has decided the best approach to “ensure the best possible return on the Fiji Government’s significant annual investment in marketing Fiji to the world and to effectively position Fiji competitively into the future” is to find a lead global advertising agency to develop and implement a new global masterbrand strategy. Read more »
January 24th, 2012 by StopPress Team
It’s tough being a charity at the moment. More charities mean there’s a heap of competition for the donated dollar, a drop in the level of donations seems to show that givers may be suffering from a form of ‘compassion fatigue’ that makes them immune to charitable overtures and, in many cases, there’s confusion about what the charity actually does, something evidenced by the story of the newly rebranded Leukemia and Blood Cancer New Zealand. Read more »
November 18th, 2011 by Jenni Rutter
Parallel importing. That’s been legal in New Zealand for ages, hasn’t it? Well, yes and no. If we’re talking about branded goods and not music, films or software, then parallel importing has been legal here since 2003 and it’s allowed traders to import genuine goods bearing a trade mark (think L’Oreal perfume or Sony cameras) that are sourced from an overseas supplier rather than the authorised distributor in New Zealand. So what legal weapons are available to local businesses whose investment is being put at risk by cheap imports? Read more »
July 4th, 2011 by Deirdre Robert
Local brand and marketing company Tuskany Agency last week unveiled its new vision and strategy for downtown Tauranga, including a new logo (which at first glance seems reminisce of the Microsoft logo) and the positioning statement: “Locals. Love it!”. But when it comes to the actual logo and slogan itself —as seems to be the inevitable case in almost every brand redesign— not everyone actually loves it. Read more »
June 16th, 2011 by StopPress Team
Fashion and vodka: a match made in heaven, really. And last night’s media unveiling of the Huffer-inspired Absolut NZ was a marketer’s dream—and an almost world first. Read more »
April 29th, 2011 by Ben Fahy
It’s coming into winter and the Christchurch rebuild will be kicking into gear soon, which means the heatpump advertising battle is, ahem, heating up. There’s already Stephen Fleming for Fujitsu, the bald guy holding a cat for Mitsubishi, the anthropomorphic door snakes for Toshiba and, recently, a creepy Dan Carter hanging on the wall for Daikin. Now, after Panasonic embarked on something of a spiritual journey with its agency Publicis Mojo to find out what core brand attributes and values it wanted to convey, there’s a new frontman to add to that list: stubby-wearing, bum-scratching Gerry. Read more »
March 15th, 2011 by Deirdre Robert
While murmurings of a possible merger with the National Bank remain shrouded in secrecy, what is certain is that ANZ’s super-regional strategy, and more specifically the associated brand roll-out that comes with it, is doing something right after Asia-Pacific brand delivery company Diadem won an award for best brand implementation for its ANZ project as part of the seventh annual REBRAND 100 Global Awards.
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March 14th, 2011 by Michael Carney
Tourism was the country’s biggest earner in 2010, just nudging ahead of dairy and putting $9.5 billion into the nation’s coffers. And while New Zealand has rarely had to deal with image crises in the past, the recent quake in Christchurch and the ensuing media coverage will have a detrimental effect on visitor numbers. But, for all those patriotic souls out there, there are ways you can help to get the visitors coming back. Read more »
February 15th, 2011 by StopPress Team
Back in the 1960s, a clever chap by the name of Tom Robinson created an organic fertiliser, a range of plant and mineral based home products, therapeutics, garden care and pet care and started … Read more »
