Browsing: Axis Awards

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CAANZ announces category changes, as Axis call for entries kicks off
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2015 will mark the 35th anniversary of the Axis Awards, and to commemorate this milestone CAANZ will be showcasing some of the work that has been awarded over the course of that period. But, as has always been the case, this year’s edition will be about awarding the best work produced over the course of the last year. And to do that as effectively as possible, CAANZ has introduced a few changes to the awards categories for this year’s event.

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Clemenger and Colenso dominate Axis Awards, but biggest applause goes to Sandy Moore
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Last night’s Axis Awards, hosted by Newstalk ZB’s Andrew Dickens at the Viaduct events centre, delivered a plush showcase of the country’s best creative talent for the 34th year in a row. The theme for this year’s edition was ‘share the love,’ and this was certainly a sentiment that all 800 people in attendance embraced as smiles around the room were as ubiquitous as celebratory drinks. Here’s a rundown of how the event went.

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The comical collegiality continues in Axis call for entries campaign, as The Beacons takes aim at media innovation
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The bar for call for entries campaigns has risen significantly in recent years, with the likes of DraftFCB’s ‘The real judge of advertising is the consumer’ campaign for the 2011 Effies and TBWA\’s ‘Results Don’t Lie’ effort this year standing out. And there are a couple more good ones bubbling away at the moment for the Axis Awards and the newly rejigged Beacon Awards.

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Agencies couple up in Clemenger’s Axis love fest
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When Axis set out to stage a more collegial and celebratory awards show this year, it might not have imagined agencies cosied in warm embrace over each other’s work, nor its trophy moving in for a fleeting kiss with a doppelganger. But as this year’s awards open for business, Clemenger BBDO has paired off the big guns and asked them to love each other as only agencies can.

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The Axis Awards points table
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The Cannes Lions are looming and, as Colenso BBDO’s managing director Nick Garrett said in a recent interview about the refreshed Axis Awards, “something has a better chance at the end of a 12 month cycle if it’s had exposure and has started to do well at international awards”. So can we predict how the Kiwi agencies might do at the world’s most prestigious industry awards? Here’s a league table from the Axis Awards based on the same points system used by Cannes (and CAANZ), with one point for a finalist, three points for bronze, five points for silver, seven points for gold and ten points for grand prix.

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Horse’s Mouth: Nick Garrett on the new Axis awards
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As chair of the Axis awards committee, Colenso BBDO’s managing director Nick Garrett oversaw a few changes to this year’s festivities that aimed to make the event more collegial, more credible and more celebratory. So how did that work out for him? Have the changes helped change the perception of the awards among the wider business community? And what about those Driving Dogs?

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