Nothing like a meteorological phenomenon to pep up your copywriting talents. Stuck in their offices, surrounded by flying red dirt, some agency creatives quickly came up with these print and online ads to make their brands most topical in the face of impending suffocation.
With nearly 50,000 names submitted, including the inventive Wow Chow, Ruddymite and 2ritemite, Kraft Australia has named its new Vegemite spread, wait for it … iSnack2.0. WTF? The winning name came from 27-year-old Dean Robbins, a web designer (no kidding).
The bitterly divided Fairfax board has generated another casualty: the chairman.
Ron Walker was expected to stand for reelection at the forthcoming AGM. But in response to internal disputes which culminated in stinging public criticism from the John … Read more »
In the wake of New Zild winning favourite long-haul destination in UK Conde Nast Traveller recently, Tourism New Zealand is picking up ball and running with the momentum of the NZ profile.
Next month it launches a campaign specially marketed towards … Read more »
The millionth Aussie tourist just flew through our customs lounge.
Now the Great Australian Survey company (GAS) wants to spend $A1 million on developing its survey business, partly in the shakey isles.
A member of the Q Group of companies (ASX: QXQ), GAS will spend close to $A1m over the next 12 … Read more »
The Australian Government has earmarked AU$20m to relaunch Australia’s brand image. A public tender is open for the next two weeks for creative agencies to wow Rudd and his cronies. The brief is to sell Australia to the world and … Read more »
Seven Media Group’s 2009 annual report reveals profit dropped to AU$12m from AU$142m last year, a fall of 91.2 per cent. This is due to its writedowns—reducing the book value of its media assets because they were overvalued compared to the market value. A company statement says the writedowns … Read more »
Win a trip to the ultimate crack Continue reading »
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
The two winners of the Doritos Crash the Superbowl competition (both creators got a million dollar bonus, apparently).
Surely the best ad ever made for a tattoo parlour (and check out how life imitates art at the end).
All this year’s Superbowl ads in two minutes.
Ghost Steve Jobs will come back to haunt you, Action Electronics.
It’s not particularly Woopy, but this is a cool idea for a modern business. Art goes digital—and social.
How cereal boxes have changed over time, Mad Men posters greatly improved, The Herald on Sunday tows the cow, sheep are inheriting Middle Earth, Hipster Hitler, Rickrolling in a report on a field trip, all you need to be an evil overlord, and this is definitely not a set-up for a movie.
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