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Posts tagged ‘Australia’

New Aussie tourism TVC waltzes, sings Matilda

May 31st, 2010 by Ben Fahy

8 comments

 

There are a few things we simply can’t abide here at StopPress: intolerance for other nations, the Dutch and using the power of song to express your emotions. So, you can imagine our horror when we laid eyes and ears on the new TVC for Australia’s new tourism push, ‘There’s Nothing Like Australia’. Read more »

There’s bloody nothing like bloody Australia

April 1st, 2010 by Ben Fahy

18 comments

 

The first phase of Australia’s new brand positioning was revealed yesterday and there’s no sign of any bikini-clad Bingles or shrimps on barbies. Read more »

Aussie snow bunnies targeted with early-bird campaign

February 5th, 2010 by StopPress Team

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Tourism New Zealand is kicking off another early-bird ski campaign on Sunday to try and lure Australians back to the slopes in 2010. Read more »

Benevolent leader dishes out marketing cash to regions

January 21st, 2010 by StopPress Team

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Our Dear Leader, tourism minister and meat-sizzling, beer drinking Kiwi bloke John Key has dished out $5 million of marketing cash in order to promote eight of the country’s biggest tourist regions. Read more »

Carat dangling after “realignment”

November 13th, 2009 by Ben Fahy

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Fastline has reported that big changes are afoot for Carat, claiming both the Christchurch and Wellington offices are set to close and a number of redundancies are likely. Read more »

Aussie mag sweet on Cadbury

October 20th, 2009 by Vincent Heeringa

2 comments

 

The Kiwi Marketing magazine was so nasty to those good people at Cadbury. And what’s with that messy eating style?

Why can’t we be more like the Australians — respectful, nice?

Read more »

Kiwi animator makes magic in land of Oz

October 2nd, 2009 by Frances Chan

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Come in, take a pew, welcome to Export Figures, the first in a series of profiles of talented NZers living overseas and making a crust in the marcomms biz.

Glen Hunwick’s one of those Kiwis who’s been in … Read more »

Flurry of dust storm ads cloud market

September 29th, 2009 by Frances Chan

7 comments

 

Nothing like a meteorological phenomenon to pep up your copywriting talents. Stuck in their offices, surrounded by flying red dirt, some agency creatives quickly came up with these print and online ads to make their brands most topical in the face of impending suffocation.

Read more »

Vegemite’s cheesy name

September 28th, 2009 by Frances Chan

20 comments

 

With nearly 50,000 names submitted, including the inventive Wow Chow, Ruddymite and 2ritemite, Kraft Australia has named its new Vegemite spread, wait for it … iSnack2.0. WTF? The winning name came from 27-year-old Dean Robbins, a web designer (no kidding).

Read more »

Fairfax faction wins boss’ fulsome scalp

September 23rd, 2009 by Vincent Heeringa

1 comment

 

The bitterly divided Fairfax board has generated another casualty: the chairman.

Ron Walker was expected to stand for reelection at the forthcoming AGM. But in response to internal disputes which culminated in stinging public criticism from the John … Read more »

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