There are a few things we simply can’t abide here at StopPress: intolerance for other nations, the Dutch and using the power of song to express your emotions. So, you can imagine our horror when we laid eyes and ears on the new TVC for Australia’s new tourism push, ‘There’s Nothing Like Australia’. Read more »
The first phase of Australia’s new brand positioning was revealed yesterday and there’s no sign of any bikini-clad Bingles or shrimps on barbies. Read more »
Tourism New Zealand is kicking off another early-bird ski campaign on Sunday to try and lure Australians back to the slopes in 2010. Read more »
Our Dear Leader, tourism minister and meat-sizzling, beer drinking Kiwi bloke John Key has dished out $5 million of marketing cash in order to promote eight of the country’s biggest tourist regions. Read more »
Fastline has reported that big changes are afoot for Carat, claiming both the Christchurch and Wellington offices are set to close and a number of redundancies are likely. Read more »
The Kiwi Marketing magazine was so nasty to those good people at Cadbury. And what’s with that messy eating style?
Why can’t we be more like the Australians — respectful, nice?
Come in, take a pew, welcome to Export Figures, the first in a series of profiles of talented NZers living overseas and making a crust in the marcomms biz.
Glen Hunwick’s one of those Kiwis who’s been in … Read more »
Nothing like a meteorological phenomenon to pep up your copywriting talents. Stuck in their offices, surrounded by flying red dirt, some agency creatives quickly came up with these print and online ads to make their brands most topical in the face of impending suffocation.
With nearly 50,000 names submitted, including the inventive Wow Chow, Ruddymite and 2ritemite, Kraft Australia has named its new Vegemite spread, wait for it … iSnack2.0. WTF? The winning name came from 27-year-old Dean Robbins, a web designer (no kidding).
The bitterly divided Fairfax board has generated another casualty: the chairman.
Ron Walker was expected to stand for reelection at the forthcoming AGM. But in response to internal disputes which culminated in stinging public criticism from the John … Read more »
Find funny foreign products, win fancy foreign book Continue reading »
The Maggies crack one through the Kiwi covers Continue reading »
Who it’s for: Frucor/V by Colenso BBDO
Why we like it: It was always going to be hard to top the success of—and mystery inspired by—the previous V campaigns, but ‘Pomparkour’, the new spot—and new sport—from Colenso and independent director Nathan Price for V’s new isokinetic sports drink, comes pretty close. It’s a prime example of the advertising industry being able to bring ridiculous ideas to life. And it’s so well filmed it even makes Auckland look good.
The call for entries for the 2010 Art of the Envelope Awards has been made and New Zealand Post has decided to embrace the ethos in its traditional advertising with a new ad created by Saatchi & Saatchi Wellington and produced by Teaspoon that aims to draw attention to the Community Post scheme. This is the 12th year New Zealand Post has been supporting Kiwi communities through the initiative and more than 11 million postage paid envelopes to community groups have been dished out to help charities achieve their goals so far. And for those not-for-profits out there, applications for the 2010 round are now open.
An amazing stop-motion stroll across America captured using a Canon 5D camera. Dreamed up by Peter Cote, director Sam Griffith and the Conscious Minds Productions crew, they approached Levi’s jeans for sponsorship and products to use during the shoot and set out on the mission on 17 June in New York, finishing up on 1 July 1 in San Francisco. And you can find out a bit more about the project here.
Look at all those hipsters in that car. And look at all these hipsters on this website.
The football celebration that some celebratory football experts believe could be the world’s best ever.
Fun with meat; combining all the best bits from Now 75 into one glorious musical medley; and, to honour the rise of the online game in the world of marketing, here’s one with Robotic Unicorns.
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