In case you haven’t noticed, it’s Rugby World Cup year. There will be plenty of big battles on the field, but there will also be a few big battles off it, as evidenced by these three recently released rugby-themed campaigns.
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“A local shop for local people” may come from the excruciating comic genius of The League of Gentlemen, but it’s a mission statement that has worked wonders for Flooring Xtra. And now, following a rapid rise up the Kiwi carpeting ranks, it’s set to become a local company for Aussie people. Read more »
It must be written into our neighbouring country’s constitution that all television commercials promoting the region must include some kind of extremely cheesy musical element. The all singing, all dancing ‘There’s Nothing Like Australia’ epic by DDB was touch and go, but it’s Queensland, the same province that brought the world the amazing, multi-award-winning ‘Best Job in the World’ campaign, that really deserves to be taken to task, because it is responsible for two of the biggest toe curlers in recent memory. Read more »
There are a few things we simply can’t abide here at StopPress: intolerance for other nations, the Dutch and using the power of song to express your emotions. So, you can imagine our horror when we laid eyes and ears on the new TVC for Australia’s new tourism push, ‘There’s Nothing Like Australia’. Read more »
The first phase of Australia’s new brand positioning was revealed yesterday and there’s no sign of any bikini-clad Bingles or shrimps on barbies. Read more »
Tourism New Zealand is kicking off another early-bird ski campaign on Sunday to try and lure Australians back to the slopes in 2010. Read more »
Our Dear Leader, tourism minister and meat-sizzling, beer drinking Kiwi bloke John Key has dished out $5 million of marketing cash in order to promote eight of the country’s biggest tourist regions. Read more »
Fastline has reported that big changes are afoot for Carat, claiming both the Christchurch and Wellington offices are set to close and a number of redundancies are likely. Read more »
The Kiwi Marketing magazine was so nasty to those good people at Cadbury. And what’s with that messy eating style?
Why can’t we be more like the Australians — respectful, nice?
Come in, take a pew, welcome to Export Figures, the first in a series of profiles of talented NZers living overseas and making a crust in the marcomms biz.
Glen Hunwick’s one of those Kiwis who’s been in … Read more »
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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The high-quality animation makes this latest Red Bull cinema commercial really stand out. So much so, we’re declaring it this week’s TVC of the week.
Credits: The ad was placed in NZ by Lassoo; but the agency and film company are not known.
VW’s mashed-up superbowl ad.
Anti-superbowl advertising.
You got parodied, Samsung.
A unique–and elaborate—way to promote fire safety.
Mysterious flying people.
YouTube stats—animated.
Search New Zealand advertising on Facebook and this is what you get, this old chap should’ve gone to Specsavers, great pics of the Tough Guy challenge, search Google Images by drawing, and a great way to put sandwich thieves off the scent.
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