If you can come up with the most effective and outrageously cool marketing campaign you can win $5000 cash.

The film hits NZ on Friday the 13th of November, fresh from its world premiere at the Toronto Film Festival.

Vendetta Films approached Timpson a few weeks ago about [REC] 2 achieving a limited theatrical release with little to no marketing spend for the film.

“Vendetta had a few thousand to release the film, which basically meant a couple of newspaper ads and a tiny radio campaign,” explains Timpson.

“With that spend on traditional media, you’d be lucky to even alert the film’s core fan base. I suggested we simply giveaway the marketing budget as a prize to whoever creates the most ‘buzz’ about the film in surprising and entertaining ways online and offline. We’ve made all the marketing materials available for anyone to download and use. At present my bad photoshop of the Prime Minister as a zombie is in the lead. It’d be a sad indictment on NZ’s creative contingent if that won!”

The competition runs for four weeks and is open to anyone over 16. More information, marketing materials and background gossip can be found at www.rec2.co.nz. Twitterers can alert people to their work with the tag #rec2nz. The film will screen at Auckland’s SkyCity Queen St, Wellington’s Paramount Theatre and more TBA. Contact Ant Timpson to book.

Click here to view the embedded video.

On his blog this week he has proposed two awesome ideas. He would like the government to subsidise a 100 per cent New Zealand content digital screen in cineplexes and arthouses in our major cities. This would ensure all local digital movies will have a medium for screening. Now it is virtually impossible for small-budget Kiwi filmmakers to show their work to a wide audience.

Second, Timpson would like movie houses to have a NZ Film Month, screening only local shorts and features. Inspired by the success and growth of NZ Music Month, Timpson believes this can be a viable event if subsidised and supported by all proponents in the film industry. Get in behind him. Read his blog here.