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Posts tagged ‘Andy Jaquet’

Dow Design rebrands Stafix, no bull

September 6th, 2011 by Design Daily Team

1 comment

 

The agri-technology sector doesn’t ordinarily conjure up associations of top brand design, but Dow Design is feeling pretty chuffed with its efforts to rebrand argi-technology brand, Stafix. It’s out with the bright yellow lettering on a green background of old and in with a simpler green on white look that creates “in-store standout”. And, following research into what farmers deem to be a universal symbol of power and strength, apparently you can’t go past  ‘High Noon’ the red Angus bull. Read more »

Super City logo fails to support Auckland’s commercial creativity

April 26th, 2010 by Andy Jaquet

4 comments

 

So, we got what we expected from the Super City logo competition: a rather staid, traditional, old fashioned, unimaginative mark that looks like the old Regional Parks emblem. From the Super City I wanted a logo that expresses the modern, dynamic, diverse, creative, vibrant, commercial city that is Auckland. And I don’t get that from this.

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Brand by lottery

March 8th, 2010 by Andy Jaquet

6 comments

 

What is Auckland Super City thinking? As we in the design world have always thought, everyone is a designer, so why not throw a competition out to all New Zealanders and get them to design a random logo for the country’s commercial centre. That’ll give us international credibility. Yeah right! Read more »

Hit for six: Dow Design

November 17th, 2009 by

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The tough questions x 6. This time, Dow Design’s Andy Jaquet. Read more »

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