After a pitch involving a rumoured list of TBWA\ and the incumbent McCann, it’s thought DDB has managed to get a foot in the door with Coca-Cola after winning the Lift Plus account. Read more »
Per capita, more Subarus are sold in New Zealand than anywhere else in the world. And it’s not entirely surprising, as one in every three kilometres of New Zealand road is unsealed and there’s no telling when you’ll need to haul some golf clubs/diving gear/surfboards/groceries/kai moana/compost/children/dogs/drugs harvests in the back of your steed. So, to showcase the fleet-footed Legacy in its natural habitat, Barnes, Catmur & Friends has given a nod to the taxonomists of yore—and to the Department of Conservation—with its ‘Great Wagons of New Zealand’ spot. Read more »
The One Club’s Creative Week in New York has come to an end, and the world’s best creative advertising ideas have been acknowledged. But it was fairly slim pickings for the Kiwi contenders, with Colenso BBDO winning a rare Gold Pencil for the Levi’s ‘Rear View Girls’ web film at One Show Interactive and Publicis Mojo taking a Silver Pencil for the Greenpeace ‘Oil on Canvas’ campaign in the integrated branding – public service campaign category at The One Show. Read more »
Countdown has been going hammer and tong on the marketing front recently. But New World has come steaming back into view. And its new brand campaign is about as far as you can get from animated shopping baskets and fruit and vegetable musicals. Read more »
Colenso was named as TVNZ’s ‘agency of choice’ in October 2009, when the Brent Smart/Jason Paris agency-client combo was in effect. But, judging by some of the national broadcaster’s recent projects, that doesn’t appear to be the case any more. Read more »
Public broadcasting is getting a pretty rough ride at the moment. Radio New Zealand has had its funding frozen for five years, TVNZ6 has been axed and TVNZ7 is on the chopping block, while The GC, New Zealand’s Got Talent and possibly even Sally and Jaime Ridge get the government’s cash. But there is a group doing its best to ensure there remains an appropriate balance between commercial and public broadcasting in New Zealand and Save 7 is hoping to enlist some creative assistance from those in the marcomms community who believe in the cause and can help spread the message about the need for a government U-turn. Read more »
FMG has been on a mission to cement its place as a key player in the rural insurance sector. And it’s hoping a new print campaign by Saatchi & Saatchi Wellington that launched over the weekend will help raise the awareness even further—and tell the FMG story to even more New Zealanders. Read more »
Cadbury’s been fairly busy lately. It recently launched a new global campaign out of Saatchi & Saatchi Sydney called Joyville and it has followed up the first spot (hmmm, where have we seen the ‘lots of funny looking people making chocolate in a secretive factory’ thing before?) with a TVC currently running in Australia announcing the arrival of its new Marvellous Creations bar. But, closer to home, as part of its sponsorship of the New Zealand Olympic Team, it has also launched an ad showing its support for the athletes—and the supporters of those athletes. Read more »
An Auckland start-up is combining digital advertising and charitable causes to help improve the world—one desktop at a time. And the founders of DonateYourDesktop.co.nz hope they can soon put the screens of many millions of computers around the world to better use. Read more »
There are many differences between New Zealand and Italy. We’re more likely to have milk with our coffee, our menfolk generally only wear budgie smugglers at the beach if they’re triathletes or surf lifesavers, and our prime minister’s parties are pretty tame in comparison to Silvio’s. But as Publicis Mojo’s latest campaign for Subway’s Italiana range shows, there are a few similarities between the two laid-back countries, including a striking upside down geographical resemblance. Read more »
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Who’s it for: Rexona by Generator United and Curious.
Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well, but Darryl Ward’s made it look purty in black and white and the slightly more casual approach works for us.
Who’s it for: Telecom by Saatchi & Saatchi and Prodigy
Why we like it: A simple idea, well executed—and there’s even a dose of sexy vampire-related humour. Extra points for the lead character’s rapid line spitting and the numerous attempts it probably took to get it right.
Who’s it for: National Bank by DraftFCB and Robber’s Dog
Why we like it: There’s a rich heritage of city slicker agencies claiming to know how to talk to the rural audience. But DraftFCB nailed it with this one (which we completely missed when it was launched ages ago as part of the ‘For the Places You’ll Go’ campaign).
Mio changes everything, apparently.
VW tugs on the heartstrings.
Samsung’s take on the spinning ball of death.
Intel’s big budget Ultrabook campaign takes us to the movies.
The invisible Mercedes.
Google’s Story of the Send.
Amnesty International’s graphic new ad shows that money can hide terrible things (depending on your workplace’s severed head policy, possibly NSFW).
Two-and-a-bit minutes of beautiful outdoorsiness for Decathlon’s in-house brand Quechua.
Cute kids review Skrillex.
Pumpers gotta pump, Quiky gets violated, Yahoo’s digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?
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