In this edition of Ads@6, Raid joins Countdown’s Summer Series; Unitec uses real human students to promote their courses ; Audi shows us how much paper is used to make a luxury car; the IHC ad warms the cockles; the old/new Super 15 ad hits screens again; Telecom switches on the lights for its broadband push; and Godfreys, Harvey Norman, Norman Ross and Noel Leeming continue their long standing shouting match. Read more »
Very little of anything seems to get done in New Zealand in January and that rule also tends to apply in the world of advertising, so, aside from Kiwibank’s new ‘we make it easy to change banks’ push and Hyundai’s launch of the i45, it’s fairly slim pickings on the new campaigns front this month, with all the usual DIY, retail and grocery suspects (particularly Countdown on ONE) dominating New Zealand’s holiday screens.
Not surprisingly, ’tis very retail heavy on the ad front this week and there’s not too much that’s rising above the rabble in the lead-up to the festive season. In fact, the most notable feature of the week was the decision by ONE news not to run any ads during its coverage of the Pike River Mine disaster. Read more »
This week on Ads@6, a cool car ad from Lexus; another mascot family hits the screens, this time for The Warehouse; Rhys Darby dangles worms for the 2degrees Xmas push; BP is back (with a robo-dog); Jetstar greys up; and who can resist the Magic of Mantovani? Read more »
Hey, look, Masport celebrates in 100th, too much Countdown family, facial topiary embraced for Movember, Wanganui attempts to lure domestic tourists, Unilever continues to make almost every product on the face of the Earth, New Zealand’s taxi companies unite under a blue bubble and kudos directed to the Sovereign ads that play before TV One’s sports news. Read more »
In this edition of Ads@6, there’s one dominant and quite unusual theme, with Countdown continuing to go for the media jugular and blast everyone for two minutes (but only on ONE) with its ‘Meet the Colemans‘ soap launch, its Richard Till spots and a few other Countdown-related comms. Read more »
Given the stellar performance of the yellow orb known as ‘Old Brighty’ over the long weekend, you probably didn’t receive your regular dose of television advertisements. So here’s a whole heap of them to welcome you back. This time round the love-hate relationship with Tower’s Brian and Lisa continues; TelstraClear launches its big TV push to celebrate 20 years of Kiwi service; the next ad in the RaboPlus ‘It Pays To Focus’ series continues the good form; and, despite threats to pull its advertising from TVNZ following the Paul Henry furore, Countdown instead releases a massive new soap opera and forks over a whole heap of cash to block out ONE’s ad break. Read more »
Behold these vespertine delights! Bluebird’s ‘Do us a flavour’ experiment reaches the stores; Vodafone’s new brand campaign is the pick of the always competitive telco bunch; the Big Mac and Quarter Pounder spots out of DDB Sydney hit the mark; Honda embraces Michaelangelo for its new Insight ad; the National Bank follows up its big brand relaunch with a suitably quirky home loan spot; Sam Neill multiplies for Kiwibank; the rise of Wilson continues; and Dan Carter strips off and goes extreme unicycling for Rexona. Read more »
Of note in this collection of commercial messages, the Groove Armada track is changed in the Fresh n Fruity ‘wrecking balls’ ad; Goldstein’s final fling hits the screens; Marmite celebrates its 100th birthday; Burger King takes a comical approach to comparative advertising by using shock tactics; Len Brown takes the political TV ad title over John Banks’ very rushed effort; OPSM gets busy with a new global campaign; and is the old chap in the Colour Steel ad actually a puppet? Read more »
In this edition of Ads@6, the iPad shows its stuff, the Vogel’s campaign keeps hitting the mark, the House of Travel inspires plenty of holiday envy, Telstra Clear and 2degrees face off with their respective monthly mobile plans and there’s even an ad for Lancaster Bomber magazine. Read more »
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Who’s it for: Rexona by Generator United and Curious.
Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well, but Darryl Ward’s made it look purty in black and white and the slightly more casual approach works for us.
Who’s it for: Telecom by Saatchi & Saatchi and Prodigy
Why we like it: A simple idea, well executed—and there’s even a dose of sexy vampire-related humour. Extra points for the lead character’s rapid line spitting and the numerous attempts it probably took to get it right.
Who’s it for: National Bank by DraftFCB and Robber’s Dog
Why we like it: There’s a rich heritage of city slicker agencies claiming to know how to talk to the rural audience. But DraftFCB nailed it with this one (which we completely missed when it was launched ages ago as part of the ‘For the Places You’ll Go’ campaign).
Mio changes everything, apparently.
VW tugs on the heartstrings.
Samsung’s take on the spinning ball of death.
Intel’s big budget Ultrabook campaign takes us to the movies.
The invisible Mercedes.
Google’s Story of the Send.
Amnesty International’s graphic new ad shows that money can hide terrible things (depending on your workplace’s severed head policy, possibly NSFW).
Two-and-a-bit minutes of beautiful outdoorsiness for Decathlon’s in-house brand Quechua.
Cute kids review Skrillex.
Pumpers gotta pump, Quiky gets violated, Yahoo’s digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?
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