Posts in the ‘Social media’ category
July 22nd, 2010 by Michael Carney
Wise New Zealand marketing oracle Michael Carney peers into his crystal ball for this week’s installment of Marketing Week.
- Analogue TV is either dead or on death’s door overseas. How long has it got to live here?
- How to catch the elusive black swan.
- Are you overlooking the oldies?
- The paywall prognostications come thick and fast. So how is Rupert faring?
- What people really think of advertising?
- The social media horse is starting to bolt. And there’s still time for marketers to try and mount this difficult beast.
- Tips and tricks for post-recession category management.
Read more »
July 19th, 2010 by Ben Fahy
Love it or loathe it, social media has become an extremely powerful communications force in recent times. And, according to Nielsen’s 2010 Social Media Report, its marketing star continues to rise in New Zealand as users start interacting more with brands online and rely on their social networks to guide purchasing decisions. Read more »
July 15th, 2010 by Ben Fahy
Everyone loves the Old Spice guy. His musk is like the bottled essence of man. His rich, dulcet tones have made ladies all around the world instantly fall pregnant. And his ability to be on a horse is unparalleled. The first ad went crazy online and rightfully took the Film Grand Prix at Cannes recently, the second was a reasonable follow up and he’s also done plenty of others, including this moustache spot. But the agency responsible for creating the ‘man your man could smell like’ meme, Wieden + Kennedy, has taken ‘conversations with the brand’ up a big notch with its latest effort. Read more »
July 13th, 2010 by Ben Fahy
Social media is still the hottest of marketing topics at the moment (although there are signs a backlash may have begun and Facebook growth in the US seems to have stagnated), and the early-birds were out in force this morning to catch some of the social media worms being dished out at the Marketing Association’s Jericho Brainy Breakfast. Read more »
July 5th, 2010 by StopPress Team
Air New Zealand already has plenty of customer loyalty, but plenty obviously isn’t enough, because the national carrier has come up with another way to inspire brand allegiance after it jumped on the location-based social media bandwagon and opened its Foursquare account. Read more »
