Media
March 9th, 2010 by StopPress Team
New Zealand’s top-selling gardening magazine, NZ Gardener, has appointed Jo McCarroll as its new editor. She will lead the team but will be under the watchful eyes and green fingers of current editor Lynda Hallinan, who will take up a new role as editorial director. Read more »
Marketing
March 8th, 2010 by StopPress Team
Over the past five years the St. George bank brand has experienced significant development and in 2009 was named Australia’s 9th most valuable brand. And key to this success has been the leadership of Martin Wise, the general manager of brand and marketing. Read more »
Marketing
March 8th, 2010 by StopPress Team
Colenso BBDO has picked up four finalist nods for the Asian Marketing Effectiveness Awards, the most of any agency in Australasia and more than any other agency in the BBDO network. And it’s the only Kiwi agency to make the cut. Read more »
Design
March 8th, 2010 by Andy Jaquet
What is Auckland Super City thinking? As we in the design world have always thought, everyone is a designer, so why not throw a competition out to all New Zealanders and get them to design a random logo for the country’s commercial centre. That’ll give us international credibility. Yeah right! Read more »
Advertising
March 8th, 2010 by StopPress Team
Tickets for the 30th anniversary Axis awards are now on sale at the CAANZ website. But the powers that be have sent a stern warning: tickets are limited, so you need to get online and secure them now. Read more »
Design
March 8th, 2010 by Ben Fahy
Whakatane’s Deep Origin sparkling water, or, more particularly, the bottle the sparkling water is housed in, tickled the fancies of a range of H20 purists at the 20th Annual Berkeley Springs International Water Tasting Awards in the US recently, walking away with the silver medal in ‘The People’s Choice Packaging’ competition. Read more »
Social media
March 8th, 2010 by StopPress Team
We’ve all heard about the importance of social media as a platform for customer engagement. And we’ve also heard how social media is an increasingly vital tool in the arsenal of effective marketing. But how do you measure what for many is intangible? Read more »
Consumer spending
March 8th, 2010 by Ben Fahy
In news sure to warm marketers’ cockles, the latest figures from Paymark, the network that processes over 75 percent of all electronic transactions in the New Zealand retail market, show that good old fashioned consumer spending is on the up. But the increased shelling out evident in some of the smaller centres is not being shared equally across the regions. Read more »
Advertising
March 8th, 2010 by StopPress Team
Not surprisingly, Telecom has been on the receiving end of a few XT related barbs in recent times. But not just from consumers. Its competitors have also been very happy to oblige with a few barbs of their own. And this cheeky wee number from .99 for Vodafone was deemed good enough to take the NAB newspaper ad of the month title for February. Read more »
Market Research
March 5th, 2010 by Michael Carney, Marketing Week
This week in eBuzz from Michael Carney’s Marketing Week:
- Thanks (or not) to technology, Gen Y and Gen Z will never be alone
- Secrets to online marketing
Read more »