Pacific Magazines’ slogan is “we create magazines people love”. But APN News & Media will soon be creating at least three of the core titles those people love, after New Zealand Magazines acquired the licence to publish the weeklies New Idea and That’s Life, and the monthly Girlfriend. Continue reading »
Another edition of Movings/Shakings hits the shelves, and this time there are a few big names in the mix. Continue reading »
Wammo, Pound & Mash delves into the dark, mysterious arts of selling sweet confections and refreshing beverages. Continue reading »
Some wine is good. Some art is also good. So why not combine forces for a new wine, thought a wine company and an artist. The result was the seemingly socialist booze that goes by the name of The People’s Wine. And we’ve got heaps of it, in two different colours, to give away. Continue reading »
If you happened to look up from your iPhone as you strolled past a bookstore, dairy or supermarket, you may have noticed a collection of strange things made out of paper. They often call these quaint periodicals ‘magazines’. And a fresh, shiny new September-October NZ Marketing could just be among them. Continue reading »
Everyone seems to be taking the American approach and neither confirming or denying who has nabbed the Lion Red and Waikato Draught business, but after talking to psychics, futurists and a few other humans, it seems fairly safe to assume that Lion’s unloved children have found new parents in the form of DDB and Josh&Jamie/Assignment. Continue reading »
When he was growing up, Kelly Addis dreamed of being a rock star. His first job as a butcher’s apprentice at Onehunga Foodtown was pretty much diametrically opposed to rockstardom. But now, almost three decades on, he’s living the dream, heading up award-winning Melbourne ad agency BoilerRoom. And last weekend he was honoured by his alma mater as one of three inductees into the Onehunga High Business School Hall of Fame. Continue reading »
Turns out TV isn’t dead: in the middle of what TVNZ chief executive Rick Ellis calls “the media industry’s greatest international downturn”, the national broadcaster has reported underlying earnings of $12.9 million for the financial year to 30 June, a $2.8 million (28 percent) increase on the previous financial year. Continue reading »
The good ship Special Group continues to steam ahead, taking home yet another Grand Prix (and US$10,000) for its greedy ‘Orcon + Iggy’ campaign at the AdStars gala awards at Busan in Korea. Continue reading »
Since April, Positively Wellington Tourism has been on a mission to lure more of our Aussie friends across for a visit and smash a few misconceptions. And all indicators suggest the ‘There’s No Place Like Wellington’ campaign, which aims to showcase the region and its creative edge, has worked very well so far. But it’s taking things up a notch and getting experiential with WLG, a pop-up restaurant that will be operating in Sydney for two weeks next month in a bid to generate some buzz about the city.
Show your wine-related punmanship, win some arty wine Continue reading »
Invoke spirit of world’s most interesting dad, win Chivas Regal delights Continue reading »
Who’s it for: Campaign for Action on Family Violence by DraftFCB
Why we like it: DraftFCB has been staking a serious claim for the title of social change specialists in recent times (and in very recent times it has apparently started production on what has been called the mother of all shoots for its first National Bank TVC). And the two new spots for the Campaign for Action on Family Violence, which liken friends and family who don’t speak up about family violence to cardboard cut-outs, affirms that position. It’s a powerful spot for the ‘It’s Not Okay’ campaign and, as with its hugely successful depression work with John Kirwan, it’s about bringing issues that are normally hidden out into the open.
Lionel Richie remixes himself for (and possibly sells his soul to) Walkers crisps.
Jack Black pans Orange in a spoof Gulliver’s Travels trailer for Orange.
Bud Light’s take on the consequences of the swear jar.
Arcade Fire, Chris Milk and Google’s amazing interactive music video experiment (well worth downloading Chrome to experience it properly); get some business inspiration with this start-up idea generator; the perfect father’s day gift; the Chinese approach to public transport and the memory of Diana; 25-year-old forex wunderkind John Key profiled on Close-Up back in 1987; and one for the ‘pedantophiles’, a blog that details the use of unnecessary quotation marks.
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