It was something of an annus mirabilis for the outdoor sector last year, with a revenue increase of 36 percent in Q3 over the same period in 2010 that was largely attributable to the additional activity around the RWC. There was also some intense jockeying for position in the market with APN and iSite each adding to their arsenal and purchasing Oggi and OTW respectively. APNO’s general manager and chair of OMANZ Phil Clemas shares the love.
Young & Shand, a digital agency that flicked the switch at the end of 2009, has laughed in the face of the Great Recession and grown at a rapid rate, with a total of 45 clients now on its books and an office in a new creative hub in Auckland’s Britomart. Here’s founding partner Ben Young’s take on 2011.
Having spent over 30 years picking Kiwis’ brains, Colmar Brunton is pretty close to a household name in New Zealand. But it decided to get itself out there a bit more last year, with a new award on Fair Go rewarding companies with the best customer service and the Ad Impact Award on StopPress to celebrate the ads that have the biggest impact on consumers. Managing director Jacqueline Ireland tells us about a few of her favourite things from 2011.
Fraser Gardyne graduated from design school in 1976, was a director at Designworks for ten years, has worked closely with a massive range of Kiwi businesses and, as a result of his committed service to clients and the industry, was awarded the coveted Black Pin at last year’s Best Design Awards. Here’s some of the goods, bads and uglies of 2011 as seen through his eyes.
Moa has gained a reputation as the trickster god of the Kiwi beer fraternity with its cheeky, often controversial and, some might say, 42 Below-esque approach to marketing. Last year it gave the French the finger and became a slightly unexpected sponsor of the New Zealand Olympic team. And now it’s put the cat amongst the pigeons by kicking off a rather heated debate about what it calls ‘craftwashing‘. Moa’s marketing manager Sunil Unka looks back on 2011.
The lustrous holiday beard has now been sacrificed to the gods of work, the festive affliction known to many health professionals as the ham shakes are slowly subsiding and, despite falling into a deep post-holiday depression after returning to the coalface, we’re ready for another year of destroying lies and spreading truth. So, if you’re currently staring forlornly into space at your desk like we are, here’s to another year of excitement, joy and success/tedium, drudgery and failure. We realise the nation’s brain capacity is currently sitting at about 30 percent, so what better way to ease into 2012 than with the best product demonstration we’ve seen all year, a long-winded description about the homosexual nature of rugby, a very good, self-referential long-copy ad and a paranormal contender for Dorito’s Crash the Superbowl competition. And while we’re at it, check out the remix of Barbie Girl, which aims to kick off ‘Chopular Culture’ and inspire more lamb consumption for the upcoming Australia Day celebrations.
So long, farewell, auf wiedersehen, goodbye
Huzzah! The Great New Zealand Slow-down is upon us once again, which means this is the last StopPress newsletter of the year. And what a year it’s been. There was plenty of RWC excitement/enthralling RWC brinkmanship, an array of gripping PR disasters, a host of amazing award-winning campaigns, many terrible, non-award-winning campaigns, some good old fashioned stoushes, a fair bit of interest/controversy over some very large pitches, unrelenting consumer and media evolution and, as per usual, no shortage of ship-jumping and big recruitment announcements. And we–and you news-hungry marcomms beasts—wouldn’t want it any other way. StopPress has continued to grow steadily since it was launched in 2009 and we’ve added a few new strings to our bow this year (progress never sleeps, of course, so we’ve got a few more irons in the fire for 2012). Thanks to the team, our readers, our sponsors, our contributors, our advertisers and, yes, even our anonymous commentators. We couldn’t do it without you (well, we could, but it would be pretty average). We’ll be back on deck with our first newsletter on January 17 and inbetween sausages we’ll try and put up a few nuggets on the website. So, until next year, may your turduckens be moist this Christmas.
M&C Saatchi has had a good couple of years since snaffling three of AIM Proximity’s big dawgs. It won a host of new accounts last year, it recently added Orcon to the stable and it’s released some stellar work for the Police and Fire Service this year. Here’s what executive creative director Dave King made of 2011.
We all like to squeeze in a bit of reading over the holidays. And we’ve got just the thing: a freshly minted copy of NZ Marketing magazine. For your summer reading pleasure, we’ve compiled our extremely definitive end of year list complete with the best campaigns, the epic fails, the captivating stoushes, the most-loved things, the mergers, the departures, the ship jumpers and anything else we could squeeze in. There’s also a rare glimpse into the under-the-radar success of indie agency Shine and the rather interesting results of our Salary Survey, which was conducted by The Research Agency, filled in by more than 500 people and showed a definite desire for movement in 2012. You can read the mag the quaint, old-fashioned way by buying it at the shop or subscribing here. But because you marcomms folk are so tech-savvy, you can also download an electronic version of the magazine to your device for just $6 by heading to the Zinio site (digital subscriptions for six issues are also available for $25).
He’s released his first book, he’s chaired the Effies and he’s chewed people’s ears off at Christmas parties all around town about the importance of creativity in business. And now Colenso BBDO’s planning director James Hurman has his say on 2011.
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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The high-quality animation makes this latest Red Bull cinema commercial really stand out. So much so, we’re declaring it this week’s TVC of the week.
Credits: The ad was placed in NZ by Lassoo; but the agency and film company are not known.
VW’s mashed-up superbowl ad.
Anti-superbowl advertising.
You got parodied, Samsung.
A unique–and elaborate—way to promote fire safety.
Mysterious flying people.
YouTube stats—animated.
Search New Zealand advertising on Facebook and this is what you get, this old chap should’ve gone to Specsavers, great pics of the Tough Guy challenge, search Google Images by drawing, and a great way to put sandwich thieves off the scent.
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