Colenso BBDO will be hoping that the 10-man Cannes Lions jury will perform a feat of advertising alchemy and turn their ‘Yellow Chocolate’ campaign for Yellow Pages into a Titanium Lion after it was named on the Titanium and Integrated Lions Shortlist at the 2010 Cannes Lions Advertising Festival. Continue reading »
Our maan in Cannes caught up with Barry Williamson, media director of Mediaedge:CIA over a seriously expensive breakfast at the salubrious Carlton Intercontinental Hotel. Continue reading »
33 different businesses and independent journalists entered the 2010 Magazine Awards, with published work from 65 different titles. You can read all about the serious stuff here. But what fun are awards if you can’t laugh at the expense of your colleagues and competitors? Herewith, the StopPress Alternative Magazine awards for 2010. Continue reading »
Niche creativity, consumer empowerment via social media – and, therefore, engagement measures – and the innovative uses of media hardware are the themes dominating Cannes Lions this year. Continue reading »
In this helping of Michael Carney’s Marketing Week:
The sudden importance of mobile wallets
What’s a Facebook Fan really worth?
Google’s answer to publishers’ love affair with the iPad
10 ways to improve loyalty programmes
Digital Funding from NZ On Air
Outrageous Fortune, American-style
With the intensity of the Young Lions competition behind them, Augusta Grayson, James Davidson, Nicole Hetherington and Simon Fowler take a walk on the wild side of Cannes. Continue reading »
As day four of the Cannes Lions festival draws to a close, it’s time to wipe away the winners announcements, put aside the insights, leave behind the learnings and concentrate instead on the one thing that binds us all together: celebrities. Continue reading »
We arrived in Cannes on Saturday, slept for 12 hours and woke to discover that Sunday is pretty much a write off outside of the Palais. It was midday before anything opened and the only people on the street seemed to be locals walking their tiny dogs. But Monday brought … Continue reading »
On 21 May we floated Plankton IPO for a meagre $10 a share in the effort to raise enough cash to get us to Cannes. Against all odds and with the help of more than 70 investors from across the globe we actually made it. 30 odd hours and more than a few B-grade movies later and we’re here, eating croissants, dodging scooters and paying through the nose for everything. Continue reading »
There is often great creative work found coming from charity and social messaging. It may have to do with the fact that often the only measure of success is if it gets people talking. Also, it is often done for free, so there are fewer pressures put on creativity by clients asking to ‘improve’ ideas. And perhaps ad creatives believe in the product more than if they were flogging toilet cleaner. Whatever the reason, there is plenty of good stuff to be found. Continue reading »
Find funny foreign products, win fancy foreign book Continue reading »
The Maggies crack one through the Kiwi covers Continue reading »
Who it’s for: Frucor/V by Colenso BBDO
Why we like it: It was always going to be hard to top the success of—and mystery inspired by—the previous V campaigns, but ‘Pomparkour’, the new spot—and new sport—from Colenso and independent director Nathan Price for V’s new isokinetic sports drink, comes pretty close. It’s a prime example of the advertising industry being able to bring ridiculous ideas to life. And it’s so well filmed it even makes Auckland look good.
The call for entries for the 2010 Art of the Envelope Awards has been made and New Zealand Post has decided to embrace the ethos in its traditional advertising with a new ad created by Saatchi & Saatchi Wellington and produced by Teaspoon that aims to draw attention to the Community Post scheme. This is the 12th year New Zealand Post has been supporting Kiwi communities through the initiative and more than 11 million postage paid envelopes to community groups have been dished out to help charities achieve their goals so far. And for those not-for-profits out there, applications for the 2010 round are now open.
An amazing stop-motion stroll across America captured using a Canon 5D camera. Dreamed up by Peter Cote, director Sam Griffith and the Conscious Minds Productions crew, they approached Levi’s jeans for sponsorship and products to use during the shoot and set out on the mission on 17 June in New York, finishing up on 1 July 1 in San Francisco. And you can find out a bit more about the project here.
Look at all those hipsters in that car. And look at all these hipsters on this website.
The football celebration that some celebratory football experts believe could be the world’s best ever.
Fun with meat; combining all the best bits from Now 75 into one glorious musical medley; and, to honour the rise of the online game in the world of marketing, here’s one with Robotic Unicorns.
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