The Year in Review: Scott Wright :: StopPress :: Breaking news from New Zealand Marketing magazine

2011: The Annual

The Year in Review: Scott Wright

January 16th, 2012 by StopPress Team

Frucor, with the help of its long-time agency Colenso BBDO, maintained its consistency in 2011, with V continuing its run as one of the country’s most innovative brands and Mountain Dew Skate Pinball taking experiential marketing to a whole new level of massiveness. Marketing director Scott Wright spills the beans.

1) Favourite campaign that isn’t yours: Mammoth Dips. Made me smile and made me want to buy it.

2) Favourite campaign that is yours: Mountain Dew Pinball Skatepark for its sheer audaciousness and talkability

3) Least favourite campaign: Anything from the election and Telecom’s ‘Abstain’.

4) Best brand: Apple.

5) Best stoush: DB vs the other brewers, and particularly Independent, over the Radler trademark.

6) Heroes: Steve Jobs and the All Blacks.

7) Villains: Depressed global economies.

8) Most memorable marketing moment: Rugby World Cup.

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Tags: DB, Election, Frucor, Mammoth, Mountain Dew Skate Pinball, Radler, RWC, Scott Wright, Telecom

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