Jan/Feb NZ Marketing charts goods, bads and uglies of 2011—and now available on computers and jabscreens
Cover illustration by David Dawn
We all like to squeeze in a bit of reading over the holidays. And we’ve got just the thing: a freshly minted copy of NZ Marketing magazine. For your summer reading pleasure, we’ve compiled our extremely definitive end of year list complete with the best campaigns, the epic fails, the captivating stoushes, the most-loved things, the mergers, the departures, the ship jumpers and anything else we could squeeze in. There’s also a rare glimpse into the under-the-radar success of indie agency Shine and the rather interesting results of our Salary Survey, which was conducted by The Research Agency, filled in by more than 500 people and showed a definite desire for movement in 2012. You can read the mag the quaint, old-fashioned way by buying it at the shop or subscribing here. But because you marcomms folk are so tech-savvy, you can also download an electronic version of the magazine to your device for just $6 by heading to the Zinio site (digital subscriptions for six issues are also available for $25). There’s also a feature on what local brands can learn from Apple, our annual rundown of New Zealand’s best education opportunities (including a handy pull-out guide), Eric Rowe on mobile reaching the tipping point, Ross Howard on creative inspiration vs creative imitation, James Bickford on humanising brands, Nielsen’s take on our biggest ever TV events, Michael Carney on the baby boomers inheriting the Earth, and 75 years of Sleepyhead advertising.
What do you think?