Aaaaooooga! Pure Energy’s all natural nudevertising
Sometimes you see an ad and wonder what those responsible for it were thinking. And we couldn’t help but notice this one starring The Almighty Johnson’s Ben Barrington for Pure Energy, an all-natural ‘healthy’ energy drink. It’s made by South Pacific Beverages, the company that got knocked back by the NZRU (and, by extension All Blacks’ sponsors Coca-Cola) when it tried to get Sonny Bill Williams to endorse the product. But, judging by this ad, he’s probably thankful for the supposed double-standard.
But Barrington isn’t the only star on the company’s books. According to a story on fmcg.co.nz, South Pacific Beverages has been signing up brand ambassadors left, right and centre of late, with Kiwi actress Anna Hutchison of Go Girls and Underbelly fame as the face of its Zerowater range and league star Benji Marshall endorsing Loaded Sports Drink.
err
November 8, 2011
clearly a bad attempt at ripping off the man your man could smell like.
Like it is
November 8, 2011
these people should be shot
Geeets
November 8, 2011
Yip terrible ad.
David
November 8, 2011
Yes its a bad ad but I remember it and there are plenty of other bad ads posing as big brands that have been highly successful in terms of sales – think McCains
Crap
November 8, 2011
Total crap. Shouldn't even be given the col centimetres.
Scott
November 11, 2011
Well, I like it. He's a very sexy man and I only wish we got to see more of him. Perhaps there is a full frontal version? If so, please let me know :).