Everyone loves an infographic. All that boring data made much more digestible through the wonders of design. And to celebrate the launch of his new Simon Says blog, JWT’s managing director Simon Lendrum got the team to whip something up that shows how Kiwi consumers feel about and react to advertising. 
Show punmanship, win beer Continue reading »Advertisement
Advertisement
Brought to you by
Who’s it for: Rexona by Generator United and Curious.
Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well, but Darryl Ward’s made it look purty in black and white and the slightly more casual approach works for us.
Who’s it for: Telecom by Saatchi & Saatchi and Prodigy
Why we like it: A simple idea, well executed—and there’s even a dose of sexy vampire-related humour. Extra points for the lead character’s rapid line spitting and the numerous attempts it probably took to get it right.
Who’s it for: National Bank by DraftFCB and Robber’s Dog
Why we like it: There’s a rich heritage of city slicker agencies claiming to know how to talk to the rural audience. But DraftFCB nailed it with this one (which we completely missed when it was launched ages ago as part of the ‘For the Places You’ll Go’ campaign).
Mio changes everything, apparently.
VW tugs on the heartstrings.
Samsung’s take on the spinning ball of death.
Intel’s big budget Ultrabook campaign takes us to the movies.
The invisible Mercedes.
Google’s Story of the Send.
Amnesty International’s graphic new ad shows that money can hide terrible things (depending on your workplace’s severed head policy, possibly NSFW).
Two-and-a-bit minutes of beautiful outdoorsiness for Decathlon’s in-house brand Quechua.
Cute kids review Skrillex.
Pumpers gotta pump, Quiky gets violated, Yahoo’s digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?
List of important industry bodies
Delivered free to your inbox twice a week
Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck
Honouring the ads and the people responsible for producing the best ads published in New Zealand Magazines
Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
Thingee
October 11, 2011
It feels great to be loved
J
October 11, 2011
JWT's clients should get a 69% / 89% refund on their advertising then
Webbie
October 11, 2011
What does this show? Advertise online!
Robert Munro
October 12, 2011
…actually Webbie, Nielsen stats show newspapers are the most trusted information source for consumers – more people read a newspaper every week than use the internet every month.
Rick
October 12, 2011
All it shows is that you can use numbers to make any point you want. Those are totally meaningless statistics, because they assume that people will tell the truth about a subject they have every reason to lie about. No one wants to admit they watch or pay attention to advertising, but they all do.
Blah Blah
October 12, 2011
Graphics based on higher profile, international website renowned for the same thing (but based on facts) … there are industry stats from either Nielsen or Roy Morgan that are far more relevant, accurate and had you used them you could still have pulled together a really cool piece … I would have expected more from JWT
Lee Anne
November 27, 2011
If the JWT data is even remotely accurate then the Video in Print could just be the answer they need for their clients. Personalised advertising and marketing that engages and influences rather than boring them. There's some pretty creative stuff on the Video in Print website and lots of international brands seem tare using it.
Peter Bundervoet
November 28, 2011
Well, at least it gets 56% off their bums during ad breaks
Duncan Stuart
November 29, 2011
Gee, this is all so confusing. If advertising clearly doesn't work (the consumers have spoken!) I wonder why our recent retail data showed such a strong connection between advertising and actually turning up and buying stuff. Perhaps another INFOGRAPHIC is called for: 4 million ways consumers think they ignore advertising but don't really.