I read with interest in the latest edition of NZ Marketing magazine about the issues around media being commoditised and how the four representatives of the CAANZ media committee propose addressing it. Strangely, these representatives are quick to put the blame on advertisers and procurement people but don’t acknowledge that media agencies have been responsible for the commoditising of media – not just overseas, but here in New Zealand. Read more »
On this week’s Ad Show we have a 50 Years of TV Advertising Long Lunch special. Shot at Clooney restaurant, the nostalgia-fest included industry legends Mike Hutcheson, one of the founders of Colenso, who has a 40-year sweep of the industry, Neil Livingstone of 99, who’s spent more than 30 … Read more »
For the last two days, I’ve been relentlessly judging things. I’m a fan of judging, particularly if it’s harsh, unfair, rude, superficial and based solely on first impressions. On this occasion, however, I wasn’t judging for mere sadistic pleasure. It was for a slightly more legitimate purpose: I was part of the esteemed panel tasked with choosing the winners of the Australasian Promotional Products Association’s (APPA) annual awards. So let me take you on a long-winded journey through the oft-times surprising world of promotional products. Read more »
This week I had the pleasure of doing a repeat performance at the Marketing Association’s network of executive marketers event. Last year I gave my take on some of the things I thought were about to be big in the technology space (it’s interesting to look back on one’s predictions). And the task was just as daunting the second time around. How do you pick out just a few interesting trends from the plethora of new things available? Well, I just turned to what’s being talked about, not just things we’re on about at the moment, but things we can see a good body of evidence for internationally. Read more »
In this week’s instalment of Wammo Pound and Mash, come with us on a spiritual journey as we delve into the murky yet increasingly popular realm of experiential advertising. Read more »
In this edition of Michael Carney’s Marketing Week:
You get a feeling for the stories that will spark some debate on StopPress. And the story on Friday about Air New Zealand chief executive Rob Fyfe’s rather original response to an editorial that was featured in last week’s Listener was always going to be a bit of a doozy.
The second dose of ‘linkspiration’ we call Wammo, Pound and Mash is upon us once more. So feast your eyes and ears on the Adshow’s Simon Pound as he gives his weekly multi-media run down of the weird, wonderful, glorious and creative world of advertising to Kiwi FM’s breakfast show host Glenn Williams. Read more »
Andy Beal, founder and editor of Marketing Pilgrim, co-author of online reputation management book Radically Transparent and one of the big-brained keynote speakers at next week’s Social Media Junction, offers a few pearls of social media marketing wisdom.
Every week, Kiwi FM’s breakfast show host Glenn ‘Wammo’ Williams checks in with The Adshow’s reporter/researcher Simon Pound via Skype to find out about the ads, issues, trends and humans (both local and international) that have recently been tickling his various advertising fancies. The pair already mix radio, video and the interweb, and now we’ve got some good old fashioned words to complete the multi-media circle. So StopPress readers, meet the weekly adstravaganza we like to call The Wammo, Pound and Mash Ad Roundup. This week, the burgeoning realm of branded content. Read more »
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Who’s it for: Rexona by Generator United and Curious.
Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well, but Darryl Ward’s made it look purty in black and white and the slightly more casual approach works for us.
Who’s it for: Telecom by Saatchi & Saatchi and Prodigy
Why we like it: A simple idea, well executed—and there’s even a dose of sexy vampire-related humour. Extra points for the lead character’s rapid line spitting and the numerous attempts it probably took to get it right.
Who’s it for: National Bank by DraftFCB and Robber’s Dog
Why we like it: There’s a rich heritage of city slicker agencies claiming to know how to talk to the rural audience. But DraftFCB nailed it with this one (which we completely missed when it was launched ages ago as part of the ‘For the Places You’ll Go’ campaign).
Mio changes everything, apparently.
VW tugs on the heartstrings.
Samsung’s take on the spinning ball of death.
Intel’s big budget Ultrabook campaign takes us to the movies.
The invisible Mercedes.
Google’s Story of the Send.
Amnesty International’s graphic new ad shows that money can hide terrible things (depending on your workplace’s severed head policy, possibly NSFW).
Two-and-a-bit minutes of beautiful outdoorsiness for Decathlon’s in-house brand Quechua.
Cute kids review Skrillex.
Pumpers gotta pump, Quiky gets violated, Yahoo’s digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?
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