The Australian penchant for video streaming
This week in eBuzz from Michael Carney’s Marketing Week:
- The Ozzie’s obsession with online videos:
- ipredict top of the pollsters
This week in eBuzz from Michael Carney’s Marketing Week:
Last week I was lucky enough to spend a day soaking up the latest digital wizardry at Webstock 2010. My plan was to get a better understanding of all things digital to help us do even better digital work. Read more »
This week in eBuzz from Michael Carney’s Marketing Week:
Here at StopPress we get our fair share of disgruntled murmurings about, well, lots of things really. Just recently someone approached us about some alleged dodgy online advertising practices and our ears pricked up. The source wished to remain anonymous but claims online media agencies are placing ads on websites that are not necessarily being viewed and accessed by the target demographic for those ads, yet clients are still paying for these ‘foreign eyeballs’. Read more »
Trust and loyalty are emerging as the biggest threats–and opportunities–for marketers in a post recessionary world.
Statistics from Sustainable Advantage, a research arm of Hayes Knight (now run by Nick Jones, former executive director of Nielsen Media Research), demonstrates this massive … Read more »
Rory Sutherland, vice chairman of Ogilvy Group, takes to the stage at the TED conference to opine on the benefits of intangible value, placebos and how tinkering with perception can be better than trying to fix reality. An erudite and rather comical talk from the quintessential adman about the psychology of marketing. And his conclusion has interesting consequences for how we look at life. Highlight of the speech: his idea to solve the world’s environmental problems by making all convicted paedophiles drive Porsche Cayennes. Read more »
Hey, look, it’s the newish incarnation of eBuzz from Marketing Week, and it’s a weekly melange of digital marketing news that will be of interest and relevance to Kiwis.
The first in a continuing series of erudite insights, market research and zeitgeisty marcomms dissection from Marketing Week.
What is Radio Frequency IDentification (RFID)? Why should retailers care? What do New Zealand consumers think about it? And is RFID technology ready to change the way some Kiwi businesses operate? Read more »
Rude, abusive and offensive; it all makes good reading but publishers of social media — who can range from bloggers and niche media to mega-corporations and governments — must deal with the difficult question of what to do when comments go bad. On the one hand, you want to let comments flow freely (this is a democracy still, I think). On the other hand, some comments are anonymous, abusive, stupid and occasionally defamatory.
What’s a poor boy to do? Read more »
Show punmanship, win beer Continue reading »Advertisement
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Who’s it for: Rexona by Generator United and Curious.
Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well, but Darryl Ward’s made it look purty in black and white and the slightly more casual approach works for us.
Who’s it for: Telecom by Saatchi & Saatchi and Prodigy
Why we like it: A simple idea, well executed—and there’s even a dose of sexy vampire-related humour. Extra points for the lead character’s rapid line spitting and the numerous attempts it probably took to get it right.
Who’s it for: National Bank by DraftFCB and Robber’s Dog
Why we like it: There’s a rich heritage of city slicker agencies claiming to know how to talk to the rural audience. But DraftFCB nailed it with this one (which we completely missed when it was launched ages ago as part of the ‘For the Places You’ll Go’ campaign).
Mio changes everything, apparently.
VW tugs on the heartstrings.
Samsung’s take on the spinning ball of death.
Intel’s big budget Ultrabook campaign takes us to the movies.
The invisible Mercedes.
Google’s Story of the Send.
Amnesty International’s graphic new ad shows that money can hide terrible things (depending on your workplace’s severed head policy, possibly NSFW).
Two-and-a-bit minutes of beautiful outdoorsiness for Decathlon’s in-house brand Quechua.
Cute kids review Skrillex.
Pumpers gotta pump, Quiky gets violated, Yahoo’s digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?
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