This week from The Media Counsel:
Read all about it. MediaMonitor 27-Oct-09
Win a trip to the ultimate crack Continue reading »
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
The two winners of the Doritos Crash the Superbowl competition (both creators got a million dollar bonus, apparently).
Surely the best ad ever made for a tattoo parlour (and check out how life imitates art at the end).
All this year’s Superbowl ads in two minutes.
Ghost Steve Jobs will come back to haunt you, Action Electronics.
It’s not particularly Woopy, but this is a cool idea for a modern business. Art goes digital—and social.
How cereal boxes have changed over time, Mad Men posters greatly improved, The Herald on Sunday tows the cow, sheep are inheriting Middle Earth, Hipster Hitler, Rickrolling in a report on a field trip, all you need to be an evil overlord, and this is definitely not a set-up for a movie.
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Researcher
October 29, 2009
Having read the linked newsletter I am a bit worried about the whole 7-14 year old survey data. There is no source given for the data, but I have a suspicion that this may be an online survey. Online surveys are notoriously unreliable for any media consumption measures as they over represent online behaviour (obviously as the sample are all online) and adoption of technology (mobile phones).
I will happily stand corrected if this survey was conducted face to face or by phone.
Vincent Heeringa
October 29, 2009
Thanks for the comments, Researcher, but you will get a better response if you include your real name.
We don't want to discourage commenters by making real names compulsory but it really lifts the quality of the debate if you can ID yourself.
I will encourage Michael to reply but I suspect he'll want to dialogue with a real person.
Michael Carney
November 2, 2009
As noted in the article, the research was conducted by The Cartoon Network amongst Kiwis 7-14. What we didn't mention, for reasons of space, was that the research was conducted face to face, with the kids AND their parents. We didn't attribute the research to any source other than The Cartoon Network because we don't yet have that detail; but we're comfortable (based on the presentation by CN) that the data was both robust and representative.
Chris Pescott
November 2, 2009
Hi guys, if this is the same survey done by Cartoon Network titled "New Generations 2009" then it has actually been cited in the media as being an online survey of 616 Kiwi kids between the ages of 7 – 14. This could be the cause of confusion for the mystery person, known only as "Researcher". Personally, if I was going to give myself an alter ego I would go with something more provocative like… The Phantom…. or Mr R. Hide. Mind you researchers have never been known for their creative panache. Michael, flick me a note if you want the link to the media release.