Advertising
January 18th, 2012 by James Hurman
Last year the token Kiwi at Special Group did the campaign for our Axis Awards, revealing to us that we’d won “the most Cannes Lions per capita of any country in the world in 2010 – one Lion per 155,989 people. Sweden was second with one Lion per 202,173 residents. The ‘we invented advertising’ UK? A sorry 4th with one Lion per 849,886 people. The creative powerhouse of the USA? 8th buddy, 8th! with just one Lion per 2,287,003 people. Yesiree.” So, as another of the tiny handful of New Zealanders working in New Zealand advertising, I felt a sense of duty to follow in Tony Bradbourne’s footsteps when Patrick Collister, editor of Directory magazine and The Big Won Creative Rankings, sent me his 2011 data.
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Opinion
January 17th, 2012 by Kaleb Francis
Increasing uptake of portable devices, faster broadband speeds and the convenience factor while watching TV are all creating a perfect storm for advertisers. The challenge now is to embrace digital technology to create two-way conversations in what has previously been a one-way street.
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2011: The Annual
January 16th, 2012 by StopPress Team
While the mass-market weeklies continued to struggle last year, ACP popped a few corks when Woman’s Day finally edged out Woman’s Weekly in both circulation and readership after a very long wait. Elsewhere in 2011, special interest magazines largely seemed to hold firm despite the gloomy economy—and the predictions of death from the digitally-focused doomsayers. Sales manager Paul Gardiner goes to town on 2011.
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2011: The Annual
January 16th, 2012 by StopPress Team
2011 was another good year for the indies, which are often playing in the same sandpit as the big boys and occasionally stealing their spades and buckets. And, with a range of experienced big agency campaigners now plying their trade outside the walls of the multinationals, this trend looks set to continue. Running With Scissors’ two main brains Friday O’Flaherty and Andy Mitchell get their freak on.
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2011: The Annual
January 16th, 2012 by StopPress Team
2011 was a big year for Adshel, with the departure of Australian-based chief executive Steve McCarthy and marketing director Elvira Lodewick, the reinstitution of the much-loved Adshel Rally after a six-year hiatus and the added buoyancy—and, in many cases, frustration—brought to the outdoor sector by the RWC. So, take it away national sales director Nick Vile.
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2011: The Annual
January 16th, 2012 by StopPress Team
Frucor, with the help of its long-time agency Colenso BBDO, maintained its consistency in 2011, with V continuing its run as one of the country’s most innovative brands and Mountain Dew Skate Pinball taking experiential marketing to a whole new level of massiveness. Marketing director Scott Wright spills the beans.
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2011: The Annual
January 16th, 2012 by StopPress Team
With the big shoots few and far between these days, it’s pretty tough out there in production land at present. But there’s still no denying the power of the visual medium to get a message across and, whether it be Mammoth Dips, Whittaker’s ‘Swear by the Slab’, or Sky’s ‘Do Nothing’, Flying Fish managed to churn out plenty of stellar work last year. Executive producer James Moore pipes up on 2011.
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2011: The Annual
January 16th, 2012 by StopPress Team
Mediacom won a few big awards last year, including B&T’s overall agency of the year title and the Media Agency Network of the Year award for the third consecutive year at the M&M International Awards. In New Zealand it was behind KFC’s Double Down launch as well as the placement of media for the Z launch, and to top it all off, it also took the Revlon account off DraftFCB. Managing director Nigel Douglas pours his heart out.
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2011: The Annual
January 16th, 2012 by StopPress Team
With public broadcasting increasingly seen as a ‘nice to have’ by the National government, it’s all about the money for TVNZ these days. The $14-ish million TiVo mistake was obviously on the wrong side of that ledger, but the national broadcaster also had some big wins in 2011 and, judging by the extravagance of the 2012 new season launch, confidence is high for more success—both for ratings and ad spend—this year. General manager of marketing Annemarie Duff offers her two cents.
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2011: The Annual
January 16th, 2012 by StopPress Team
2011 was a fairly challenging year for MediaWorks, with management restructures, debt problems and tax bills. But there were plenty of positives too, with the new dual-channel approach that saw TV3 trying to snatch away some of TVNZ’s wrinklier viewers and FOUR becoming a mainstream entertainment channel seemingly starting to pay dividends. Amanda Wilson, head of marketing at TV3 and FOUR, lets her opinions on 2011 be known.
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