What is Auckland Super City thinking? As we in the design world have always thought, everyone is a designer, so why not throw a competition out to all New Zealanders and get them to design a random logo for the country’s commercial centre. That’ll give us international credibility. Yeah right! Read more »
This week in eBuzz from Michael Carney’s Marketing Week:
The Ozzie’s obsession with online videos:
ipredict top of the pollsters
Last week I was lucky enough to spend a day soaking up the latest digital wizardry at Webstock 2010. My plan was to get a better understanding of all things digital to help us do even better digital work. Read more »
This week in eBuzz from Michael Carney’s Marketing Week:
The iPad and The Customer Dilemma:
The New Zeal of the Music Industry
Here at StopPress we get our fair share of disgruntled murmurings about, well, lots of things really. Just recently someone approached us about some alleged dodgy online advertising practices and our ears pricked up. The source wished to remain anonymous but claims online media agencies are placing ads on websites that are not necessarily being viewed and accessed by the target demographic for those ads, yet clients are still paying for these ‘foreign eyeballs’. Read more »
Trust and loyalty are emerging as the biggest threats–and opportunities–for marketers in a post recessionary world.
Statistics from Sustainable Advantage, a research arm of Hayes Knight (now run by Nick Jones, former executive director of Nielsen Media Research), demonstrates this massive … Read more »
Rory Sutherland, vice chairman of Ogilvy Group, takes to the stage at the TED conference to opine on the benefits of intangible value, placebos and how tinkering with perception can be better than trying to fix reality. An erudite and rather comical talk from the quintessential adman about the psychology of marketing. And his conclusion has interesting consequences for how we look at life. Highlight of the speech: his idea to solve the world’s environmental problems by making all convicted paedophiles drive Porsche Cayennes. Read more »
Hey, look, it’s the newish incarnation of eBuzz from Marketing Week, and it’s a weekly melange of digital marketing news that will be of interest and relevance to Kiwis.
Facebook, Twitter, TradeMe and the Anti-Spam Law: what’s the dilly?
Social media: called to account
Google gets buzzed
Where do Kiwis shop online?
The first in a continuing series of erudite insights, market research and zeitgeisty marcomms dissection from Marketing Week.
The whys and wherefores of Catch Up TV in New Zealand? How does it stack up?
The year that was in TV land: it was the best of times, it was the worst of times.
Facebook hits 400 mill. Happy sixth birthday.
Statistics New Zealand’s suite of online tools small businesses quick and easy access to information.
Marketing Rebooted: e-courses focusing on all things 2.0 to get you up with the play Read more »
What is Radio Frequency IDentification (RFID)? Why should retailers care? What do New Zealand consumers think about it? And is RFID technology ready to change the way some Kiwi businesses operate? Read more »
On his recent visit to New Zealand, Welsh crooner Tom Jones stopped by at the official launch for the countdown to Earth Hour, held at at The Langham Hotel in Auckland (no undie throwing was reported). No undies yes, but he did manage to strike up a conversation with none other than Rod Oram. Now that’s unusual. Read more »
Wine, like chocolate, is better when it comes equipped with a ridiculous summary, so add an über-descriptive, extremely specific review of the new Yellow chocolate to the comment wall below and the best entries will get to lay their tastebuds on a selection of the alkaloid of the Gods from Barista@Home. We might even send you some Yellow chocolate. Read more »
Who it’s for: The New Zealand Transport Agency, by Clemenger BBDO Wellington and PRODIGY director Matt Palmer
Why we like it: It’s like real life, only backwards. Strangely, messing with accepted chronology and going for the good old film it in reverse approach always seems to be remarkably captivating (maybe it’s that scary, ominous sound of noise in reverse that accompanies the visuals). There’s also just one line of dialogue: ‘If you drink then drive, you’re a bloody criminal’. Simple, visual and effective.
And while the new NZ Pure spot by Barnes Catmur and Friends isn’t in reverse, it makes up for it by featuring Bulgarian backpackers and the beautiful Karekare falls.
This little number for Montana sauvignon blanc marks the first time a Kiwi wine brand has featured on Aussie telly. The global campaign will include broadcasts in the UK in April and it will also appear online.
Last week we posted a story announcing the five finalists in Tourism New Zealand’s ‘Your Big Break‘ competition, in which budding film makers from around the world were asked to submit a three minute video that best captures New Zealand’s youthfulness.
The five finalist comprise of an Argentinian, two Americans, and two Kiwis.
We thought we’d showcase one of the Kiwi finalists. This video shows what happens when a zealous young boy befriends a frosty bearded man consuming a frosty soft serve cone. But why this particular video out of the five? Well, we thought you might appreciate seeing what it looks like when God himself, does a ‘bomb’ off a cliff.
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