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Taming the 'first screen': Tom Eslinger on making mobile magic

Taming the 'first screen': Tom Eslinger on making mobile magic

Tom Eslinger, Saatchi & Saatchi’s global head of digital and social returned to the New Zealand stage last week (albeit virtually) at Ad:Tech’s inaugural Auckland conference. And, beaming in over Skype from his hotel room in Singapore, he shared a concentrated dose of the secrets to mobile marketing contained in his book Mobile Magic, which was released earlier this year.

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The romance and unhappiness of advertising

The romance and unhappiness of advertising

Damon Stapleton notes that unhappiness levels in the industry seem higher than usual, and he thinks this might have something to do with the lack of courage among agencies these days. So where did that courage go, and how can it be brought back?

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Weldon's view of the world from Flower St

Weldon's view of the world from Flower St

MediaWorks’ new chief executive Mark Weldon took to the stage last night to show off the company’s new and returning content for 2015. Here’s what he said about the power of local, the future of TV and the effectiveness of multi-media.

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The rise of the pocket riders: how technology is changing the transportation industry

The rise of the pocket riders: how technology is changing the transportation industry

There’s been an explosion of transport apps in the New Zealand market in the last 18 months, and many in the industry are saying the time for traditional taxi companies to get on board is now, before they find themselves on a long journey into oblivion with the meter running. So how has the taxi market changed? And will technology bring the industry kicking and screaming into the modern world?

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