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No more beauty parades: Ben Rose offers a new approach to agency selection

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Finding the right agency partners is essential to all clients and it can be the difference between adding millions to your bottom line. But Sovereign's Ben Rose believes most marketers employ a process that has become outdated, does not give the best result and costs both them and the parties involved significantly in time and money.

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How to build a business like Geoff Ross

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From brewing vodka in his garage to eventually establishing what Paul Catmur called a "vodka empire" worth $138 million, Geoff Ross knows what it takes to build a successful business. In recent years he has turned to a slightly different type of brewing and is currently chief executive of craft beer brand Moa. Ross also serves as a chairman of Trilogy, the skincare company.

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Ad\Vice: Peter Cullinane

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Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group co-founder, APN board member and dairy don Peter Cullinane offers up one big hard-earned pearl of advertising wisdom on the perfect modern agency.

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You never come all the way back

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As DDB's chief creative officer Damon Stapleton settles into life on the edge of the world, he shares his thoughts on the impact travel has had on his life.

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Look up and look out: remembering Robin Williams

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Plenty has been written about the passing of Robin Williams in the past few days. And Michael Goldthorpe thinks it's of relevant interest that one of his last pieces of work was a show about advertising, an industry that, like Hollywood, is pretty good at monetising mania.

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Digital smarts = commercial gains

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The correlation between digital marketing excellence and revenue is on the rise, says Adobe's Tamara Gaffney. And New Zealand and Australia are doing well when it comes to engagement and conversion rates.

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