StopPress

Marketing, advertising & media intelligence

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Got a marketing challenge? Ask a six year old

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The insight that kids are clever is nothing new, but Michael Goldthorpe's experience at his son's 'take Dad to work day' showed just how fearlessly they come up with new ideas. If you're looking for genius, unlearn what you know.

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Branson's book of secrets: Derek Handley's two year learning curve

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Derek Handley, co-founder of the Hyperfactory, Snakk Media chair, Sky board member, executive professor at AUT and author of Heart to Start, made the decision to dedicate one year of his life to working alongisde Richard Branson on The B Team, a global leadership force that's on a mission to catalyse better ways of doing business for the wellbeing of people and our planet. Two years later, here's what he's learned.

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Facebook banks on growing eco-system as mobile tightens its grip

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Facebook remains our dominant social network when it comes to user numbers and engagement, but it's betting its future on an increasing array of options for users from what it's brought into the stable and in-house development of standalone apps with mobile at their heart. And it touts itself as the logical partner as data-centric decisions become more central to personalised marketing off the desktop.

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Let me entertain you: why advertisers need to heed Vanilla Ice's advice

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Is branded entertainment just a fad, a trend, a nice-to-have? Or is it a crucial change necessary for advertising’s relevancy in the future? Nic Winslade argues that advertisers need to get permission from consumers in order to engage with them. Plus: come up with a idea to integrate your brand into StopPress and we'll choose the best and/or most entertaining effort and make it happen.

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