Advertising
July 27th, 2010 by Ben Fahy
The big news in agency land recently has been the large ASB related cloud hovering in the TBWA\ atmosphere. And it’s just experienced some more inclement weather after its creative director Guy Roberts and his creative partner Corey Chalmers decided to up sticks and head across to Droga5. But as TBWA chief executive Dave Walden says in his inimitable style: “You’ve got to look at the silver lining in every fucking cloud”. And the silver lining on this one is the promotion of digital guru Ross Howard to creative director of Tequila\ as part of an explicit decision to up the agency’s digital ante. Continue reading »
Movings/shakings
July 26th, 2010 by StopPress Team
Another week in marcomms land, another round of new hires, smooth industry moves and media swapsies. Continue reading »
Advertising
July 26th, 2010 by StopPress Team
After a tough couple of years working primarily on the Telecom account at Saatchi & Saatchi, creative group heads Connan James and Craig Farndale have packed their bags and gone free range. Continue reading »
Digital
July 26th, 2010 by Liz Fraser
While the anatomy of TVC and online advertising mediums has been much discussed, a direct comparison of advertiser value is more elusive. But with so much video now consumed online (and online content consumed via TV and other screens) and more advertisers placing TVCs there, directly comparing the value of each medium comes into question. So, which one offers the best bang for buck? And how does one go about comparing value? Continue reading »
Advertising
July 23rd, 2010 by StopPress Team
After some big account wins last year, DraftFCB has gone on a bit of hiring spree to keep up, signing on Nick Smith as the head of craft, Steve McCabe as senior writer, Roslyn Koskela as the new HR manager, and four other humans for account service, media planning and creative. Continue reading »
Advertising
July 23rd, 2010 by StopPress Team
The strife in Thailand had its wicked way with Adfest, the Asia Pacific advertising awards. But the dates were changed a few times and, instead of the usual Thai beach resort location, it was decided the big name judges would converge on Tokyo this week to make their decisions. And it’s fairly slim pickings on the finalist front for Kiwi agencies. Continue reading »
Marketing
July 23rd, 2010 by StopPress Team
With three times as many entries than the 2009 edition, the esteemed judges of the 2010 TVNZ-NZ Marketing Awards had a pretty tough job ahead of them deciding on the finalists. But after plenty of discussion, dissection and deliberation, the judging has come to an end and NZ Marketing magazine and the New Zealand Marketing Association (NZMA) can announce this year’s leading contenders. Continue reading »
Advertising
July 23rd, 2010 by StopPress Team
Five years ago Gary Lee, the founder of E2 Digital, and Neil Cameron, the managing director of Christchurch advertising agency Harvey|Cameron, had lunch. And what they talked about at that lunch—joining forces to create a fully integrated communications company—physically came to fruition earlier this week. Continue reading »
Media
July 23rd, 2010 by Ben Fahy
For months the New Zealand tech retailers have been displaying a range of iPad paraphernalia for sale in their stores and, as of today, they actually get to sell the object all that paraphernalia is associated with. But after all the hype, all the talk of publishing revolutions and all the feverish Tweetbooking about Jobs Almighty and his newest hero product, there seems to be a surprising dearth of local applications available on the day of the iPad’s release in New Zealand. Continue reading »
Marketing
July 22nd, 2010 by StopPress Team
When New Zealand Post isn’t deciding what marketing-related events to sponsor, it’s devising ways to make some more money to pay for them all. And the Targeted Communications team thinks it has a big one on its hands with Genius, a ground-smasher of a new data segmentation product that aims to provide Kiwi marketers with the most targeted consumer information available in New Zealand. Continue reading »
