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The quest for bums on seats sees glut of academic advertising
With the huge—some might say completely OTT—number of courses available in New Zealand, education is a very competitive sector. And, as is usually the case over summer, a range of academic institutions are currently ramping up their marketing activity in an effort to get more students to sign up. The last phase of Unitec’s year-long docu-ad series went live recently, AUT is pushing its interesting new campaign, and many smaller, more specialised schools are also advertising. But two new ads caught our attention this week: one featuring the inspiring ‘and not but’ message for the Open Polytechnic, which was created by Ogilvy Wellington and follows up from the very successful ‘Open World’ campaign, and the other a nice animated spot for the Manukau Institute of Technology, which was created by BCG2 and Cirkus.
