Goodbye Tony

DDB’s executive creative director Toby Talbot had a bit of a leaving do last night. And, to acknowledge his departure, a couple of his cheeky cohorts decided to create a rather unique farewell card that was strategically placed across the road from SPQR on Auckland’s Ponsonby Road and referenced a long-standing agency in-joke about his oft-misspelled name. 

“No one’s actually owning up to it but I detect the hand of Rory and Damian, the team behind the Steinlager white can billboards,” he says. “Proof that they’re not one hit wonders in outdoor.”