After a successful pitch for Maritime New Zealand’s business earlier this year, feast your eyes on the first ad produced by DraftFCB for the Maritime NZ: ‘Don’t be a clown, wear a lifejacket’.
Credits
Creative Director: Matt Simpkins
Creative: Scott Kelly
Head of TV: Esther Watkins
Media: Anne Lipsham and Toni Becht
Account Director: Donna Baylis
Account Manager: Sarah Meikle
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Who’s it for: Rexona by Generator United and Curious.
Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well, but Darryl Ward’s made it look purty in black and white and the slightly more casual approach works for us.
Who’s it for: Telecom by Saatchi & Saatchi and Prodigy
Why we like it: A simple idea, well executed—and there’s even a dose of sexy vampire-related humour. Extra points for the lead character’s rapid line spitting and the numerous attempts it probably took to get it right.
Who’s it for: National Bank by DraftFCB and Robber’s Dog
Why we like it: There’s a rich heritage of city slicker agencies claiming to know how to talk to the rural audience. But DraftFCB nailed it with this one (which we completely missed when it was launched ages ago as part of the ‘For the Places You’ll Go’ campaign).
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