Ads@6: 16 – 24 November, 2011 :: StopPress :: Breaking news from New Zealand Marketing magazine

Ads@6: 16 – 24 November, 2011

December 12th, 2011 by Cath Winks

The latest installment of the Countdown family soap opera sees the Colemans struggling to cope, after mum Nikki returns to work following the birth of her baby. MacDonald’s targets office girls who enjoy being engulfed in waves of runny brown stuff, and Vodafone shows how you can spend Christmas with the people you really love – your Facebook friends, while sharing Christmas dinner with your family.

16 November, 2011

One News

The IceBar.co.nz

Warehouse Stationery

Maxiclear

Orcon Genius

No Bugs Super / kiwicare.co.nz

Farmers

Labour Party

Storage King

TV3

Whittaker’s

Mag & Turbo

Weet-Bix / Sanitarium

Vodafone

Blackmores

Green Party

Vodafone

Midas

Color Steel / Color Screen

17 November, 2011

One News

Mitsubishi

Mainland

ANZ

Canon

Briscoes Homes

Mayfair Pools

Lotto

Spotlight

Mainland

Paseo

TV3

Orcon Genius

Labour Party

Cadbury

Massey University

Sky TV

Gorilla Ladders

Mother Energy Drink

Countdown

18 November, 2011

One News

Safeteendriver.co.nz

ACT Party

T&T

Reducta

Noel Leeming

Millers

Elections.org.nz

Tower Insurance

TV3

Twinings

Nissan

Coca-Cola

Interislander

Slingshot

Pams

Raid

Labour Party

Vodafone

19 November, 2011

One News

Lotto

Green Party

LaZboy

Ploughmans Bakery

Bond + Bond

Pull-Ups

Vodafone

Labour Party

Export Meat Warehouse

TV3

Harvey Norman

Vodafone

Countdown

Labour Party

Bivouac / Outdoor

McDonald’s

Telecom

safeteendriver.co.nz

20 November, 2011

One News

Losec Extra

EFEXOR-XR

Harvey Norman

ANZ
Telecom

Labour Party

Harvey Furnishings

TV3

Pizza Hut

Lipton

Labour Party

Ferrero Rocher

Slingshot

TSB Bank

Flora Pro-Activ

Telecom

LaZboy

Michael Bublé

21 November, 2011

One News

Countdown

Bic Runga

100 %

Rebel Sport

Elections.org.nz

ASB

LaZboy

Eddie Low

SsangYong

NZbreakers.co.nz

Beaurepaires

TV3

Shapes Sensations

TelstraClear

Elections.org.nz

Countdown

TSB Bank

Raid

Lipton

Castel Garden

Nocages.org.nz

22 November, 2011

One News

Lotto

Sanitarium’s Toasted Muesli

Bunnings Warehouse

Slingshot

ANZ

Specsavers

Labour Party

Storage King

TV3

Whitcoulls

Westpac

Pak’n Save

Hannahs

Mazda

Elections.org.nz

Westpac

Dynamo

23 November, 2011

One News

Guthrie Bowron

ACT Party

Harvey Norman

Instant Finance

Holden

Lotto

Specsavers

Big Save Furniture

Rightcar.govt.nz

TV3

Continental Stockpot

Elections.org.nz

TSB Bank

Poise

Rexona

ALCP

Dynamo

KFC

24 November, 2011

One News

Telecom

Jenny Craig

Kia Lucky Drive

New World

Stan Walker

Bond + Bond

Beds R Us

ASB

Pak ‘n Save

Poise

Jenny Craig

PlaceMakers

TV3

Rightcar.govt.nz

Vodafone

Harvey Norman

TelstraClear

Elections.org.nz

Midas

Warehouse Stationery

McDonalds

Be Sociable, Share!

Comments

No one has commented yet. Quick, be the first!

What do you think?

Follow StopPress
Latest comments
- Bugle on Ghost Chips come back to haunt AXIS judges once again as the people’s favourite takes TVC of the Year title: ...
- Bridget M on Next magazine mans up: The redesign looks totally 80s to me. Even the new Next masthead looks a bit like...
- Pong on Ghost Chips come back to haunt AXIS judges once again as the people’s favourite takes TVC of the Year title: ...
- M the 1st on Ghost Chips come back to haunt AXIS judges once again as the people’s favourite takes TVC of the Year title: ...
- Bob on All hands to the pump: local brand identity resonates with Kiwis as Z celebrates successful first year: As the...
- Bob on Movings/Shakings: 22 May: Mybizexpo – Looks like re-incarnation of bizzone expo
- Good stuff on A trip back in time—and a trip to National Bank country: Nice – Draft seem to have the knack of...
- Jimmy on OMD and Fly Buys chip away at greasy lovers with new media channel: Dunno about a crap idea. Seems to me...
Win!
- Show punmanship, win beer Continue reading »

Popular posts
- Movings/Shakings: 22 May 1 comment(s)
- Ghost Chips come back to haunt AXIS judges once again as the people’s favourite takes TVC of the Year title 4 comment(s)
- All hands to the pump: local brand identity resonates with Kiwis as Z celebrates successful first year 1 comment(s)
- RIP Cleverbaskets as New World spices up the grocery sector with big, bold brand campaign 17 comment(s)
- Massey goes mobile with New Zealand’s first iPhone-created TV ad 4 comment(s)
- A trip back in time—and a trip to National Bank country 1 comment(s)
- Agencies place their bids as MSN NZ’s ad exchange reels in the digital punters 0 comment(s)
- TVNZ and ACP in cahoots again with new style show on Heartland 0 comment(s)
- Movings/Shakings: 18 May—UPDATED 0 comment(s)
- Confidence, couches and cockies 0 comment(s)

Latest posts
- Nike goes deep with My Time is Now by StopPress Team
- Need an extension? by StopPress Team
- Confidence, couches and cockies by Ben Fahy
- A trip back in time—and a trip to National Bank country by StopPress Team
- Ghost Chips come back to haunt AXIS judges once again as the people’s favourite takes TVC of the Year title by Ben Fahy
- Agencies place their bids as MSN NZ’s ad exchange reels in the digital punters by StopPress Team
- All hands to the pump: local brand identity resonates with Kiwis as Z celebrates successful first year by StopPress Team
- TVNZ and ACP in cahoots again with new style show on Heartland by StopPress Team
- Movings/Shakings: 22 May by StopPress Team
- Westpac and .99 focus on the little things for annual Chopper Appeal by Ben Fahy

TVC of the Week
- Brought to you by
- Confidence, couches and cockies
  Who’s it for: Rexona by Generator United and Curious.
  Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well, but Darryl Ward’s made it look purty in black and white and the slightly more casual approach works for us.
  Who’s it for: Telecom by Saatchi & Saatchi and Prodigy
  Why we like it: A simple idea, well executed—and there’s even a dose of sexy vampire-related humour. Extra points for the lead character’s rapid line spitting and the numerous attempts it probably took to get it right.
  
  Who’s it for: National Bank by DraftFCB and Robber’s Dog
  Why we like it: There’s a rich heritage of city slicker agencies claiming to know how to talk to the rural audience. But DraftFCB nailed it with this one (which we completely missed when it was launched ages ago as part of the ‘For the Places You’ll Go’ campaign).
- May 15th, 2012: Supermarkets, sporting subtleties and Subarus
- May 8th, 2012: Couches, crumbed camembert, cultural stereotyping and comedians
- May 1st, 2012: Greed, swiping, sex, eagles and distractions
Woop of the Week
- Add comment »
  Mio changes everything, apparently.
  VW tugs on the heartstrings.
  Samsung’s take on the spinning ball of death.
  
  Intel’s big budget Ultrabook campaign takes us to the movies.
  The invisible Mercedes.
  Google’s Story of the Send.
  Amnesty International’s graphic new ad shows that money can hide terrible things (depending on your workplace’s severed head policy, possibly NSFW).
  Two-and-a-bit minutes of beautiful outdoorsiness for Decathlon’s in-house brand Quechua.
  Cute kids review Skrillex.
  Pumpers gotta pump, Quiky gets violated, Yahoo’s digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?
Follow StopPress
Useful links
- List of important industry bodies