In puns Vogel’s trusts
New Zealand likes Vogel’s. And puns. And, when it comes to the rules around RWC advertising, loopholes. So it was no surprise to hear actual humans—not just marcomms insiders—commenting on how much they liked the combination of these three things in Publicis Mojo’s recent work for the Goodman Fielder bread brand. In our eyes, it was one of the best outdoor campaigns of the year, so, as a tribute to impressive punmanship and supreme confidence, here’s the lot of them, including a post-victory billboard that oozes smugness.
Phil Clemas
November 1, 2011
Clever, simple and effective…near perfect outdoor campaign
Jim
November 1, 2011
Yeah, full credit to the boys for a good effort.
err
November 1, 2011
Puns and smugness. Two things I can't stand.
EnZedFi
November 1, 2011
Love the bread. Love the ads. Still smiling.
Nicole
November 1, 2011
Simple but not boring, consistent but not overly repetitive and humorous without being corny – nicely done
Sally
November 1, 2011
Such an amazing campaign. The only thing that would have topped it off would have been a final 'toast to NZ' billboard!
funny
November 2, 2011
I never saw one that didn't make me smile. Simple and funny.
Shane
November 2, 2011
Nice. I actually hadn't seen this campaign but I like it. Love the simplicity and it's a nice sidestep of the very staunch RWC rules.