Newspapers have had a bit of bad press lately (geddit?), facing dwindling sales and circulation as news junkies get their fixes for free online. But newspapers still remain close to Kiwis hearts, even when they’re overseas. To prove it Special Group placed the front page of the Herald in the free daily newspaper Metro for thousands of Kiwis living overseas to read. Read more »
New Zealand likes Vogel’s. And puns. And, when it comes to the rules around RWC advertising, loopholes. So it was no surprise to hear actual humans—not just marcomms insiders—commenting on how much they liked the combination of these three things in Publicis Mojo’s recent work for the Goodman Fielder bread brand. In our eyes, it was one of the best outdoor campaigns of the year, so, as a tribute to impressive punmanship and supreme confidence, here’s the lot of them, including a post-victory billboard that oozes smugness.
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It’s that time of year again, where the pros of today get to come and have a gander at some of the things the pros of tomorrow have been up to over the year. So if you want first dibs on some of the fresh talent or you just want to see how the yoof are being shaped and moulded, then head along to 1885 at Britomart on Tuesday November 8 for a look at AUT’s Ad Creativity class of 2011. Industry folk are invited to attend from 5:30pm and friends and whanau will turn up at 7pm. Read more »
The latest numbers for newspapers have just been released and, according to Nielsen, readership levels for all dailies via print decreased ‘significantly’, as they did for the country’s biggest newspaper, The New Zealand Herald. But there were plenty of positives, with some readership increases, circulation remaining fairly static for most papers and massive rises in the online and mobile realms taking up some of print’s slack. Read more »
Forest & Bird are muscling in on the election action, and reminding us to think of nature when we cast our vote with a “vote for nature” campaign that hopes to get people to keep in mind the political parties’ position on major conservation issues. Read more »
Back in the day, NZ Marketing magazine ran a salary survey and, given the rampant desire humans seem to have to find out what their peers are paid —and, by extension, whether they’re being paid enough—its inclusion always made it a very popular edition. But, due to a number of factors, it was put out to pasture a few years back. With all that’s happened in the marcomms industry in recent years and the effect that has had on recruitment, we decided it was high time to resurrect the survey and try to find out what you all do, how much you get paid for it, what motivates you, what annoys you, what your goals are and everything inbetween. Obviously we need your support to ensure this once again becomes the most comprehensive view of the New Zealand marcomms job market. So we hope you can spare 5-10 minutes to answer a few questions. All those who complete the survey, which is brought you in association with The Research Agency, will go into the draw to win a collection of booty, including a two-night stay for up to four people at Glen Aros Country Estate in the Hawke’s Bay valued at $2,350, a STORM London watch valued at close to $400 and one of six 1.5 litre Moa Methode magnums. The results of the survey, which closes on November 14, will run in the January/February issue of NZ Marketing. Click here to complete.
Special Group and Salt Interactive’s brilliant online banner for Orcon has already been acknowledged at the Axis awards, The Webbys, AWARD and elsewhere. And it’s also dominated proceedings at the Caxton Awards, which aim to showcase excellence in newspaper advertising across Australia and New Zealand, by taking home Best use of Newspaper Space, Best Rich Media, Best Rich Video and the Quinlivan Black award for Best in Show. Read more »
Tourism New Zealand has appointed Whybin/TBWA and reappointed Mindshare to service its Australian creative, media, digital requirements and global brand strategy, beating out rumoured fellow pitchers Clemenger Group, Droga5 and Publicis Mojo. Read more »
It’s taken a helluva long time, but the big news from Nielsen’s latest magazine readership data is that ACP’s Woman’s Day has finally taken over from New Zealand Woman’s Weekly (NZWW) as “the number one magazine in every way”, with higher readership and circulation figures than its long-standing arch-rival. Read more »
Yeah yeah, we know it’s a bit late, but we love a sexy pun, so in case you missed the two full page newspaper ads BCG2 that ran over the last two weeks for Pfizer’s new ‘little blue pill’ called Avigra, here they are. Read more »
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Who’s it for: Rexona by Generator United and Curious.
Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well, but Darryl Ward’s made it look purty in black and white and the slightly more casual approach works for us.
Who’s it for: Telecom by Saatchi & Saatchi and Prodigy
Why we like it: A simple idea, well executed—and there’s even a dose of sexy vampire-related humour. Extra points for the lead character’s rapid line spitting and the numerous attempts it probably took to get it right.
Who’s it for: National Bank by DraftFCB and Robber’s Dog
Why we like it: There’s a rich heritage of city slicker agencies claiming to know how to talk to the rural audience. But DraftFCB nailed it with this one (which we completely missed when it was launched ages ago as part of the ‘For the Places You’ll Go’ campaign).
Mio changes everything, apparently.
VW tugs on the heartstrings.
Samsung’s take on the spinning ball of death.
Intel’s big budget Ultrabook campaign takes us to the movies.
The invisible Mercedes.
Google’s Story of the Send.
Amnesty International’s graphic new ad shows that money can hide terrible things (depending on your workplace’s severed head policy, possibly NSFW).
Two-and-a-bit minutes of beautiful outdoorsiness for Decathlon’s in-house brand Quechua.
Cute kids review Skrillex.
Pumpers gotta pump, Quiky gets violated, Yahoo’s digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?
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