The masters of the contextual newspaper ad have done it again. The day after the first snow in Auckland for 72 years, Barnes, Catmur & Friends ran this national newspaper ad for Subaru to reassure concerned Aucklanders that, yes, the streets were still passable.
Credits:
ECD: Daniel Barnes & Paul Catmur
Copywriters: Rob & Rob
Art Director: Crispin Schuberth
Account Director: Jo Cheyne
Media: Monica Wales
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Charlie Brooker’s glorious poem about The Sun.
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Some amazing time lapse goodness.
The suitably weird follow-up to the over-the-top Skittles parody (which definitely isn’t safe for work, by the way).
British Airways wins the race.
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Smarmy Novak plays air-tennis.
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Valentine
August 16, 2011
Master? no way… this is like a me too Tui cheap ads…does not relate to Subaru at all – just like a graupel, does not last and confusing – (could have use some graphics or something…) is it end of year expenses time?
Browny
August 16, 2011
Funny.
Cupid
August 16, 2011
Valentine, where is your heart? It's a good ad.
Coverage
August 16, 2011
Ambiguous, not as good as Osama.
Bobby
August 16, 2011
Subaru drivers would get it. But perhaps slightly uncomfortably ….
kingslandflyer
August 16, 2011
Love it.
Francis
August 16, 2011
'Chains on 2WD vehicles only' would have been a nice addition…
Anne on a mouse
August 16, 2011
Valentine, I take it you haven't seen the signs for the passes being open or not in the South island? No graphics there.
WTR
August 16, 2011
Ha ha that's cool. Nice and clean. Good idea.
KieranC
August 16, 2011
Does the job
Valentine
August 17, 2011
Sorry was a bit grumpy…cold weather getting me – wishing could have that warm or tropical fiji heating Subaru system experience right now :) – it is all about humour…written in NZ Herald this morning ABs thing…ha
GixxerBoy
August 17, 2011
Simple, fun, smart. What's not to like?