Posts in the ‘News’ category
August 31st, 2011 by Ben Fahy
New Zealand is getting set to put on a bloody good show for our RWC visitors in the coming months. And there’s plenty on the menu to keep them all entertained, from the REAL NZ Festival to the Taste of New Zealand to trade and innovation shows and a whole heap inbetween. But some guests require a bit more impressing and the local events and activation scene is buzzing as official sponsors and plenty of other businesses hoping to use the tournament as a chance to butter up guests and potential clients look to roll out the branded red carpet. Read more »
August 31st, 2011 by Ben Fahy
The Effie finalists are out and Colenso has backed up last year’s most effective agency mantle with 16 nominations, followed by DDB and DraftFCB with 14, .99 with ten and Special Group with eight. And, as for the clients, Air New Zealand, Frucor, 2degrees, NZ Lotteries, ANZ, ALAC, Fuji Xerox, the Electricity Authority, Royal New Zealand Foundation of the Blind and DB were among the most nominated across the 15 categories. Read more »
August 31st, 2011 by StopPress Team
Dads are busy creatures and require much sustenance to continue functioning at their optimum performance level. So instead of getting him a novelty tie or a Cliff Richard CD for Father’s Day, Subway thinks you should get him a gift card so he can fuel up on its array of delectable sandwiches—without the need for that pesky cash. For the design savvy dad, you can even choose from a range of different giftcards in store. We’ve got two cards loaded with $50 to give away. And, because we love dad jokes so much, all you need to do is add a dadly groaner to the comment wall. Read more »
August 31st, 2011 by Ben Fahy
In the extremely competitive grocery game, market share is king. And a minor change equates to millions of dollars in gained or lost revenue. Progressive Enterprises, which operates 158 Countdown, Foodtown and Woolworths supermarkets around the country, had been losing share to its main rival Foodstuffs since 2007. So something had to be done. And to do it, it had to take some big risks and break an age old grocery paradigm. Read more »
August 30th, 2011 by Ben Fahy
As you’re all hopefully aware, the TVNZ-NZ Marketing Awards were handed out last week, with Progressive Enterprises and NZ Lotteries nabbing the big ones. And to celebrate all the gamechanging bar-raising shapeshifters that won we’re going to publish a short case study each day, along with a few comments from the judges that were filmed by TVNZ. But if you can’t be arsed with just one a day, they’re all available in the latest edition of NZ Marketing and the first 20 humans to subscribe here will receive a copy of James Hurman’s new book The Case For Creativity, valued at $40. Read more »
August 30th, 2011 by Ben Fahy
Who’s it for: Xbox 360 ‘Rugby World Cup 2011′ by Republik and Automatic Films.
Why we like it: Video game ads rarely stand out, but this one does (and so does this one). Entertaining, well-made, a nice line and extra points for a local indie getting to make an ad for a … Read more »
August 30th, 2011 by Ben Fahy
It’s hard to get advertisers and journalists to lie. Just kidding. It’s the easiest thing in the world. Hell, it’s pretty much what you all get paid to do. So what better way to drum up excitement for the CAANZ Battle of the Ad Bands than with completely fabricated news. Read more »
August 30th, 2011 by StopPress Team
Internet users from around New Zealand, over 278,000 of them in fact, have been busy singling out their favourite websites as part of the 2011 People’s Choice NetGuide Web Awards. The results have been tallied and while there were a few repeat offenders, this year’s overall winner isn’t even of local origin. Mega social networking site Facebook took out the top honour for Site of the Year, taking the crown from last year’s winner stuff.co.nz. The site also nabbed the Best Social Networking Site award. Read more »
August 30th, 2011 by StopPress Team
…as David MacGregor goes solo, Dave Shoemack gets a plum posting in Holland, Telecom’s punching bag departs, Fujikistan goes international, Andrew Mehrtens gets Gallic for TV3, The Press wins plaudits at PANPA, Mango activates an expert, CAANZ adds to its stable, Orangebox cuts cake, Kordia shacks up with PPR, and The Economist names a new sponsorship and marketing guru. Read more »
August 30th, 2011 by StopPress Team
Universal McCann’s Maybelline Baby Lips campaign has taken out the second quarter of Yahoo! New Zealand’s Digital Strategy Award. Read more »
