Charity begins at the bus stop
Despite what everyone says, you marcomms folk are usually quite a generous lot, as evidenced by the fact that Adshel’s Christmas promotion saw 833 of its advertising panels being donated to 25 charities across Australia and New Zealand.
This is the second year Adshel’s ‘The Importance of Giving Back’ Christmas promotion has run and it all started with the idea that Adshel’s clients and business partners might prefer to give something to charity, rather than receive yet another watery ham or a few mince pies.
Upon receiving the Christmas message, recipients were directed to a mini-site where they could view the 25 different charities and select one they would like to donate an Adshel panel to. From there the visitor could view how their donated panel fit within the mosaic of panels donated by others. And while the total of 833 is slightly down on the inaugural edition in 2009 when 958 panels were donated, Adshel’s New Zealand marketing manager Rochelle Weaver says it’s still an exceptional response. And, given the response of the recipients, she says the promotion has been greatly appreciated.
Adshel is committed to supporting not-for-profit organisations as a part of its community and environment programmess and, over the past 10 years has provided more than $7,600,000 in free media space to culture organisations and charities across Australia and New Zealand.
What do you think?