The hype was real: there was indeed a genuine news item from yesterday’s Marketing Forum, the annual knees up for senior marketers held by the Marketing Association. And the news is the Hyperfactory Handley Future Marketing Scholarship. Read more »
Hark! The finalists for the 2010 RSVP & Nexus Awards have been announced, with DraftFCB, justONE, Rapp Tribal, AIM Proximity, Affinity ID, Colenso BBDO, Federation and Tango Communications leading the charge. So read on and marvel at their response-driven brilliance. Read more »
“A local shop for local people” may come from the excruciating comic genius of The League of Gentlemen, but it’s a mission statement that has worked wonders for Flooring Xtra. And now, following a rapid rise up the Kiwi carpeting ranks, it’s set to become a local company for Aussie people. Read more »
It’s all well and good attracting eyeballs to your website. But do you know what will help the wallets of those visitors creak open while they’re there? Well, according to new research by Experian, nearly two thirds of Australian marketers have never heard of or don’t understand conversion optimisation, the process of refining a website to help increase the conversion rate of sales, leads or subscribers, with almost half of those surveyed spending 40 percent or more of their budget driving traffic to their website. Read more »
Despite some strong rumourmongery that claimed ex Clemenger BBDO Wellington managing director Peter Biggs was set to return to a role in New Zealand after five years spent successfully running the show at Clemenger BBDO Melbourne, the man himself has quashed those rumours and says he’s staying put. Read more »
‘Tis the season to embarrass yourself at the workplace Christmas party. ‘Tis also the season to think about presents for your loved—or, if Secret Santa’s on offer, unloved—ones. And while it’s tempting to get everyone you know a life size cardboard of yourself, charities are making their annual call for us to resist our childish, consumerist urges and instead be more grown up in our approach to giving. Read more »
It was fun while it lasted, but it seems Orcon and Special Group have split up. Read more »
Westpac’s annual Westie Pac campaign has been pimped out like a matte black 1979 Holden Kingswood thanks to a handful of student marketers who attacked the bank’s student campaign like a Bull Terrier on a Sunnyvale Postie’s gastrocnemius. And now, five creative pairings have been chosen by New Zealand Post as finalists in its Student Marketer of the Year Award. Read more »
… as Pead PR has a growth spurt, award-winning ad photographer Rory Carter signs with International Rescue, Loyalty New Zealand welcomes an old face back to the office, McCann Worldgroup New Zealand snaps up a talented creative couple, Twenty nabs a creative director and Omnilab Media goes for the digital jugular. Read more »
It’s raining quality commercial messages as Fly Buys gets cartoony with Air New Zealand, the National Bank finds its groove, Bazaar breads channels OMC, Fairfax goes outdoor for its new ‘Find out More’ campaign, Kiwi director Dylan Pharazyn blocks it all out for Tiger Beer and feast your eyes on two of the most powerful ads of the year. Read more »
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Who’s it for: New World by Colenso BBDO/.99 and Finch
Why we like it: A long overdue brand refresh for New World, which has been battered by the big-spending Countdown in recent years. All three ads from the new campaign are bang on in terms of visual storytelling, but for us, the ‘I’m Big Day’ spot takes the biscuit. Check out the other two here.
Who’s it for: Sky by DDB and Exit Films
Why we like it: It would’ve been easy to splice together a highlights package of joyous finely-tuned athletes winning things and crowds enjoying themselves, a la the RWC campaign. But we reckon getting inside the heads of the athletes who are competing and showcasing some of the nuances of the Olympic disciplines is a much better—and much more interesting—approach. This one gets the nod because it was filmed in Invers. Check out the other spots here.
Who’s it for: Subaru by Barnes, Catmur & Friends and The Craft Shop
Why we like it: Subaru has embraced the typical automotive advertising approach in the past, with a campaign showing shots of its cars driving through beautiful, often rugged terrain. But it’s added a layer of interest—and a layer of BC&F humour—in this animated number.
Mio changes everything, apparently.
VW tugs on the heartstrings.
Samsung’s take on the spinning ball of death.
Intel’s big budget Ultrabook campaign takes us to the movies.
The invisible Mercedes.
Google’s Story of the Send.
Amnesty International’s graphic new ad shows that money can hide terrible things (depending on your workplace’s severed head policy, possibly NSFW).
Two-and-a-bit minutes of beautiful outdoorsiness for Decathlon’s in-house brand Quechua.
Cute kids review Skrillex.
Pumpers gotta pump, Quiky gets violated, Yahoo’s digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?
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