If you happened to look up from your iPhone as you strolled past a bookstore, dairy or supermarket, you may have noticed a collection of strange things made out of paper. They often call these quaint periodicals ‘magazines’. And a fresh, shiny new September-October NZ Marketing could just be among them. Read more »
Everyone seems to be taking the American approach and neither confirming or denying who has nabbed the Lion Red and Waikato Draught business, but after talking to psychics, futurists and a few other humans, it seems fairly safe to assume that Lion’s unloved children have found new parents in the form of DDB and Josh&Jamie/Assignment. Read more »
When he was growing up, Kelly Addis dreamed of being a rock star. His first job as a butcher’s apprentice at Onehunga Foodtown was pretty much diametrically opposed to rockstardom. But now, almost three decades on, he’s living the dream, heading up award-winning Melbourne ad agency BoilerRoom. And last weekend he was honoured by his alma mater as one of three inductees into the Onehunga High Business School Hall of Fame. Read more »
Turns out TV isn’t dead: in the middle of what TVNZ chief executive Rick Ellis calls “the media industry’s greatest international downturn”, the national broadcaster has reported underlying earnings of $12.9 million for the financial year to 30 June, a $2.8 million (28 percent) increase on the previous financial year. Read more »
The good ship Special Group continues to steam ahead, taking home yet another Grand Prix (and US$10,000) for its greedy ‘Orcon + Iggy’ campaign at the AdStars gala awards at Busan in Korea. Read more »
Since April, Positively Wellington Tourism has been on a mission to lure more of our Aussie friends across for a visit and smash a few misconceptions. And all indicators suggest the ‘There’s No Place Like Wellington’ campaign, which aims to showcase the region and its creative edge, has worked very well so far. But it’s taking things up a notch and getting experiential with WLG, a pop-up restaurant that will be operating in Sydney for two weeks next month in a bid to generate some buzz about the city.
Wondering what to get the blog-hater who has everything? Well, young Wellington designer Josh Barr has the answer: Blog Roll, a sculptural piece that “challenges the notion of graphic design as two-dimensional and questions the value of digital communication”. And it’s so good it’s been selected to show at the upcoming Anti Design Festival in London. Read more »
The numbers have been crunched, the Kiwis have been canvassed and the companies that consumers believe are the best—and worst—have been announced, with New Zealand Post coming out on top and Telecom bringing up the rear. Read more »
The first, rather large musical instalment of APN Outdoor’s ‘Friends in High Places’ series was a fairly successful and well-attended venture (particularly given the distinct lack of B2B activity from APNO during the previous year). And the next event in the series is tapping into the Next Top Model phenomenon in an effort to discover adland’s dreamy hunks and smokin’ babes. Read more »
Tasty nuggets of news—now with 10 percent more guarana, taurine and pseudoephedrine. Read more »
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Who’s it for: New World by Colenso BBDO/.99 and Finch
Why we like it: A long overdue brand refresh for New World, which has been battered by the big-spending Countdown in recent years. All three ads from the new campaign are bang on in terms of visual storytelling, but for us, the ‘I’m Big Day’ spot takes the biscuit. Check out the other two here.
Who’s it for: Sky by DDB and Exit Films
Why we like it: It would’ve been easy to splice together a highlights package of joyous finely-tuned athletes winning things and crowds enjoying themselves, a la the RWC campaign. But we reckon getting inside the heads of the athletes who are competing and showcasing some of the nuances of the Olympic disciplines is a much better—and much more interesting—approach. This one gets the nod because it was filmed in Invers. Check out the other spots here.
Who’s it for: Subaru by Barnes, Catmur & Friends and The Craft Shop
Why we like it: Subaru has embraced the typical automotive advertising approach in the past, with a campaign showing shots of its cars driving through beautiful, often rugged terrain. But it’s added a layer of interest—and a layer of BC&F humour—in this animated number.
Mio changes everything, apparently.
VW tugs on the heartstrings.
Samsung’s take on the spinning ball of death.
Intel’s big budget Ultrabook campaign takes us to the movies.
The invisible Mercedes.
Google’s Story of the Send.
Amnesty International’s graphic new ad shows that money can hide terrible things (depending on your workplace’s severed head policy, possibly NSFW).
Two-and-a-bit minutes of beautiful outdoorsiness for Decathlon’s in-house brand Quechua.
Cute kids review Skrillex.
Pumpers gotta pump, Quiky gets violated, Yahoo’s digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?
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