Oktobor and Rowe toast to good health :: StopPress :: Breaking news from New Zealand Marketing magazine

Oktobor and Rowe toast to good health

July 9th, 2010 by StopPress Team

A television campaign that was created for the University of Florida Health System, UF & Shands, by Auckland visualdigianimation studio Oktobor and directed by Tracey Rowe from Robber’s Dog has taken out a Best of Show nod at the 2010 Aster Awards, an annual US contest that recognises excellence in healthcare marketing and advertising.

Oktobor and Rowe created five different, quite beautiful spots for UF & Shands, each of which used different references specific to South Western Florida (and its history) where the company is based.

Oktobor account director Ganesh Raj says being named as the best healthcare campaign in America is a great achievement for all who worked on the campaign.

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Tags: Ganesh Raj, Oktobor, Robbers Dog, Shands, Tracey Rowe

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